By 2016, 45 Minutes Each Day Will Be Spent Watching Business Video

There’s a fundamental question being asked in the corporate world today: why should businesses bother with video management at all?

The answer is simple: business video isn’t coming. It’s already here.

Gartner Research projects that, by 2016, large companies will stream more than 16 hours of video per worker, per month, up from 10.8 hours in 2012 and 7.2 hours in 2010. That works out to 45 minutes every day each of your employees will spend watching your business videos.

The push to video will be felt especially among mid-size and larger organizations. Forrester Research notes that among larger businesses, already nearly half report having implemented or expanded implementation for video. Among mid-size businesses, 40% report likewise.

Online video consumption on the whole is exploding. Leading digital data resource ComScore’s Video Metrix service reported that 188.2 million Americans—86.9 percent of the U.S. Internet audience—watched 52.4 billion online content videos in December 2013, for a total of 1,164.5 minutes per viewer. That’s more than 19 hours per month!

While business video viewership hasn’t yet reached the levels of off-hours video, the trend is clear. Online video is valuable, and it’s something people want.

The only difference between at-home viewership and in-office viewership is that businesses have been given more time to get their video management right.

The analysts agree. Phillipp Karcher of Forrester Research writes that leading adopters of enterprise video today already have video content management systems that enable live and on-demand video distribution, video-enabled intranets, videoconferencing, access on smartphones and tablets, social features, and user-generated content.

So what does all this mean for your organization?

Well, in all likelihood it means you need a platform to manage all that business video – and if not already, then soon. Which raises the question – when it comes to enabling video management across your organization, is it better to Build or Buy?

The answer to that question, complete with a case study example from Microsoft, cost comparisons, and ROI figures, and is in our latest free guide, “Your Corporate YouTube: Build or Buy?

Download your copy now!

Published: February 28, 2014