In recent years, the video content management system (VCMS, or sometimes referred to as an “Enterprise YouTube”) has emerged as a new type of IT infrastructure built to facilitate the management and delivery of video across a global organization. For IT departments, the VCMS provides cost-effective infrastructure for overcoming the unique challenges of video, and can be the missing link for enabling an effective BYOD strategy that includes video.
Like traditional content management systems, VCMSs are repositories for storing information. However, unlike traditional content repositories, VCMSs are built for the specific needs of video assets. These include support for multi-gigabyte files and multi-terabyte video collections, transcoding of video into multiple formats for streaming to any device, and unstructured data search of video content.
For most organizations, your VCMS will simplify the sharing of video captured on smartphones and tablets, and ensure that all your videos can be viewed on all the mobile devices employees bring to work. Here’s how:
Modern video content management systems typically include transcoding solutions that accept a range of video and audio file types and automatically convert them to formats that can be viewed across a host devices, from standard desktop browsers to mobile-optimized HTML5 and app-based viewers.
In automatically transcoding files, a VCMS actually helps you twice—first at video upload, when it enables your people to share video from virtually any source with nearly any video format, and again at video playback, when it allows your employees to view the video on whatever device they happen to be using.
Along with automatically formatting videos for each user’s device, VCMS providers often include native mobile clients for iOS and Android devices.
Native mobile apps further enhance the usability of the video system by tapping into the unique capabilities of the specific devices—using the device’s camera to capture video and compress it for efficient transfer over the wire, for example, or enabling the upload of pre-recorded mobile videos from the mobile device (i.e. videos that were recorded using another app).
Native mobile apps also help tailor the mobile viewing experience to the unique capabilities of the device. For example, an iPhone would play back videos using a picture-in-picture view by default, making the most of the limited screen real estate, while an iPad would play back videos using an interactive viewer with closed captions, thumbnails and a table of contents.
Your video content management solution may also help you manage network bandwidth more effectively through the use of different transcoding profiles that control resolution, frame rate, and bitrate.
When streaming video to mobile devices, the goal should be to deliver a high-quality stream in the most efficient way possible. But a “high quality” playback experience often means something different on a smartphone than it does on a laptop. On a new 15 or 17-inch laptop, high quality may mean 1080p video streaming at a bitrate of 1.5 Mbps and a frame rate of 30 fps. On a smartphone, 720p or 480p resolution may suffice, with a lower bitrate stream, and potentially a lower frame rate as well. Most video content management systems today enable you to set different resolutions, bit rates, and frame rates of video being streamed to mobile devices—taking up only as much network bandwidth is required for a “high quality” viewing experience.
Modern video content management systems are typically built to integrate with existing learning management systems (LMS) and identity providers, including Active Directory (with support for SAML). Many VCMS providers also offer developer APIs to allow you to perform custom authentication and integration and automate user management.
With these connections in place, your administrators don’t need to create, distribute, and manage custom credentials for employees to access and stream video to their mobile devices.
While mobile single sign on may sound like a nice-to-have, it can help you address two key issues in with BYOD: first, helping to resolve security issues by simplifying access to your systems, and second, capturing standardized user login info that can be used for analytics, reporting, and integration with other corporate systems.
Along with enabling your employees to view any video in your corporate library anywhere, anytime, on virtually any device, a video content management system can even help your employees search for and find specific videos on demand via their native mobile apps.
Panopto’s mobile apps, for example, enable your team to search across your entire library as well as inside each video for words mentioned by the presenter or shown on their screens. Then with one tap, anyone can fast forward to that precise moment in the video.
Remember—your business’s videos are only valuable if your people can actually find them. A modern VCMS can help ensure your employees find exactly what they need, every time.
Making your organization’s video available and discoverable on any device is only part of facilitating BYOD. Once all that video is available, you need to be able to get statistics on who watched which videos, how many times they viewed, and how long they viewed before dropping off. That’s a tall order if your video content isn’t centralized.
A video content management system typically offers a full suite of video analytics. Your VCMS will be able to identify viewers individually based on their login credentials, and those credentials allow you to get insights into what they watched and whether they finished the video, regardless of which device they may be using to watch.
In short, a modern video content management system can help you enable video in a Bring Your Own Device world.
Find out more our latest white paper guide, “Bring Your Own (Video Ready) Device: Six Reasons Why Your BYOD Strategy is Incomplete Without Video”.