Video has reached a tipping point in the enterprise, fueled by a rise in the usage of video for knowledge sharing, internal collaboration, event broadcasting, executive communication, and more. As video adoption continues to grow, high-performing companies have turned to video content management platforms to facilitate the storage and delivery of video across their global organizations.
According to a 2012 report by the Aberdeen Group, Best-in-Class enterprises are more than 5 times more likely to have adopted the use of an enterprise video content management platform, and more than 83% of survey respondents reported plans to increase their use of video content in their Enterprise Content Management (ECM) integrations.
Top performing enterprises have recognized that a video content management system (also known as a “Corporate YouTube” or VCMS) is critical for maximizing the usage of their video content and achieve business goals.
More specifically, a VCMS helps enterprises:
Video content management systems provide enterprises with an infrastructure for managing video as an company-wide asset.
If you’d like to learn more about how a VCMS can drive growth in your organization, download our free white paper, “5 Reasons Why Every CIO Needs a Video Content Management System,” or contact us for a demonstration of the Panopto online video platform.