Business Video is More Than Video Conferencing

Video- and web-conferencing video tools are now commonplace in the corporate world, and for good reason — they’re an improvement over traditional conference calls for helping teams to overcome the challenge of physical distance. Today even basic conferencing tools enable employees to actually see each other via webcam video, as well as collectively see information on a presenter’s screen.

Increasingly, however, simply serving as a better telephone isn’t enough.

The steep rise in consumer video has prompted many organizations to see if they can utilize their conferencing services to deliver some of that YouTube-style magic and improve the way they share insights, updates, and ideas. Unfortunately, for most, the answer is usually “no”.

That’s because while video conferencing is an excellent improvement for sharing ideas in real-time and two-way conversations, the benefits of the technology typically stop there.
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Video conferences are, after all, usually impermanent. Just as with the phone calls they replaced, the information shared in those conversations is lost unless the organizer chooses to record it — an option that isn’t even always available for every user on every conferencing system. And even when video conferences can be recorded, the resulting files often leave much to be desired. Most conferencing tools can only record a single stream of video in standard definition, and do little more than drop that file onto the presenter’s desktop at the end of the call. How to format the file, where to share it, and even how to make its content more readable are common problems.

A Problem Rooted In An Old Way Of Thinking

At the heart of this problem is an old way of thinking — despite the newfound pervasiveness of video in almost every aspect of our lives and the growing readiness of individuals to shoot and share video in their personal lives, most businesses still think of video in two big categories:

  • Very basic video and web conferencing, which has slowly but surely been rolled out to every staff member
  • Any other video project, which to date has been kept to the domain of AV experts and technology specialists, out of the hands of other staff

A decade or so ago, when producing professional-quality video required expensive equipment and extensive technical know-how, that might have been a sensible division.

Today, however, it’s robbing your business of potential productivity.

Maximize Your Investment In Video

Fortunately, there’s a better way. Thanks to a little experience and the complementary rise in popularity of personal video, most of your employees are already comfortable using your video conferencing system at work.

Forward-looking businesses are now pushing to get more utility out of that existing video by pairing it up with a solution that can greatly expand an organization’s capability to record, broadcast, and manage video — while taking care of the technical details of video production automatically.

An Enterprise Video Platform (“EVP”, or sometimes called a Video Content Management System or “YouTube for business”) is a solution designed to make producing, managing, and sharing organizational video easy. An EVP takes care of the technical details of business video without any extra steps — just click record, and the platform will take care of capturing the video, transcoding it to be playable on any device, indexing its content for search, and storing it securely so it can be easily shared and found only by those people you want watching it. And because it’s designed for video, an EVP helps your network stream and play all those large files efficiently, with optimal playback for every device that won’t overload your servers.

Best of all, a video platform can supplement your video conferencing system, as well as corporate file sharing portals, Learning Management Systems (LMS), Content Management Systems (CMS), Digital Asset Management (DAM) solutions, and more. With easy integration, a video platform can enable your team to make better use of video — all across your organization.

Find Out More
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Published: November 04, 2014