Every business video is unique, so you’ll need to thoughtfully consider the contents of each when it’s time to share them with your team.
Most business videos fall into one of two broad categories:
When it comes to the question of where to upload any particular video, here are a few rules of thumb to keep in mind for the most common categories of enterprise videos:
Marketing videos are usually created to be seen, shared and discovered. Marketing helps turn viewers into leads and leads into sales – most of the time, you’ll want to make it as accessible as possible.
Demonstrations require careful consideration when selecting where to host a video. Customer-ready demos of existing features or fairly-shot product comparisons may be valuable to share just like marketing materials.
On the other hand, demos of products still in development, sales readiness how-to’s, or processes that may be competitive secrets may be smart to keep close control of. These videos may be valuable to your organization and useful to employees, but you wouldn’t want them shared outside company walls.
This type of video content presents another area for review and consideration, although these are often more black & white.
Your corporate culture and the methods by which you do business are often important competitive differentiators. Most businesses prefer to keep these kinds of corporate knowledge and instructional materials private. Employees’ accessibility for these materials is paramount, but a close second is keeping them out of the hands of the public (and the competition).
Video is increasingly the way businesses communicate and share valuable information. As organizations continue to find new value in video – creating online training videos, streaming live executive broadcasts, webcasting events, and offering on-demand presentations and product demos – the question of where to keep all this video has become critical.
If you want to know more about your options for storing your business video online, and how to choose between your YouTube Channel and your corporate YouTube, download our white paper, “A YouTube Channel vs. the Corporate YouTube: A guide to designing a policy to help your business choose the right place for your videos.”