Your Corporate YouTube: Build or Buy?

For most companies, informal peer-to-peer knowledge sharing has been alive since the founding day, and for good reason—those ask-the-experts sessions are an immensely valuable way for your team to learn from one another, transfer institutional knowledge, and build your competitive advantage.

Which is why in 2007, one forward-thinking company created a video portal to capture employee-generated content for knowledge sharing, training and engagement.

That company was Microsoft, and the direct IT costs alone to create and maintain that new video system was an eye-popping $2.49 million over the first 3 years.  

Perhaps more amazingly, even at that cost the platform was a runaway success, yielding a 569% ROI and a cost avoidance of $13.9 million annually by Microsoft’s own calculations.

But—that $2.49 million figure is a bit steep for most organizations. We’re betting it was no easy pitch even for Microsoft. That’s especially true today, as video content management system (VCMS, or “corporate YouTube”) technology has become more readily sourced, making it comparatively easy to stand up an internal video library, complete with features to enable recording, live streaming, editing, viewing, transcoding, reporting, and more.

So when it comes to enabling video across your organization, what’s better: Build or Buy?

Download our latest white paper, “Your Corporate YouTube: Build or Buy?” now to find out.

Published: February 27, 2014