Many of the technologies that we rely on in business today reached their current penetrations levels through a hockey stick adoption curve—starting slowly, growing steadily for some time, and then rapidly accelerating due to a combination of technology advancements, IT capacity, and customer demand. The rise of mobile phones followed this pattern, with measured growth in the early 2000s being eclipsed by the influx of iOS and Android devices in the past few years.
I believe that enterprise video is approaching a similar inflection point. For as long as I’ve been researching and building video products for large organizations, video created by and for the enterprise has largely been confined to the experts—AV and IT organizations who have the technical depth and specialized equipment to capture, produce, and distribute professional-looking recordings.
But advancements in video technology—particularly in software—combined with the commoditization of high resolution cameras are driving enterprise video adoption past the tipping point. In the next year, we’ll really begin to see some changes – changes in the quantity and quality of employee-generated video, changes in how IT manages corporate video assets, and some transformative changes in how we extract value from video:
– Eric Burns, Chief Product Officer, Panopto