It happens in even the best presentations. Eyes glaze over, thoughts meander back to the to-do list, or the next meeting, or the inbox, or the weather, or to…
Video is an invaluable tool for training. Used well, it outperforms every mode of teaching save face-to-face interaction (and even there, it makes up ground in cost savings).
But video also presents a real challenge: keeping viewers engaged so they retain the information you’re sharing.
So how can you keep eyes and ears on the information in front of them? Follow these simple tips to help your audience get the most out of your elearning videos.
Shorter videos make it easier stay engaged. The longer the video, the less likely your audience will watch it all the way through.
A good guideline is to limit each video to a single concept or idea. If your video covers a wide range of topics, consider breaking it up into several bite-size videos instead.
Want to know how long is too long? Look at your enterprise video analytics and see when viewership starts to drop off – that’s a good indication of your team’s attention span.
Many people learn more effectively when they’re actively participating in the learning process. One easy way to introduce interactivity is to create pauses in your recordings where your audience can reflect on the topic or take a short learning assessment.
Panopto allows you to easily build quizzing and polling into your videos so your students can get more involved in the subject matter. For example, you could build a simple poll using Top Hat or SurveyMonkey and append the poll link to your Panopto video. Viewers can answer the poll during your video, then view the results and engage in dialogue based on the findings.
Training doesn’t have to be boring. Keep your learners’ visual interest by using different camera angles, or by using on-screen text. Provoke thought by inserting an relevant movie clip. Or, use a service like GoAnimate to easily create short animations to illustrate a point or concept. Just remember to keep your narrative simple in order to keep your viewer focused.
Video is an especially great way to demonstrate skills and processes. Try to present a real world scenario for your audience:
Panopto clients can even add multiple cameras to your recording so that you can show your subject from all angles.
Take steps to ensure that your video is accessible to everyone who needs to see it. Think about accessibility in two dimensions:
If you’re a Panopto customer, take advantage of all the automatic things Panopto does. We automatically encode video for on-demand playback on just about any device. And Panopto offers automatic and manual captioning, which makes your videos more accessible and (because your video transcriptions are indexed for search) easier to find.
Have additional advice for creating a successful e-learning video? We’d love to hear them. Please share your best tips and tricks in the comments below.