Video content spans many use cases across teams within a corporation.

  • Marketing uses video for product demos on the corporate website and for live streaming customer-facing events.
  • Learning and Development teams use video for pre-recorded and live employee training sessions.
  • Human Resources uses it as a recruiting tool and to deliver annual compliance training.
  • Corporate Communications uses video for executive all-hands meetings as well as quarterly earnings calls.
  • Sales uses it for readiness training.
  • And Customer Service increasingly uses pre-recorded videos to provide web-based “how to” information and troubleshooting support.

While many teams will look to video as a tool to drive their business goals, most are unequipped with the technical capabilities to deploy and manage a video solution. For IT, this creates opportunities to contribute to enterprise growth.

By deploying a video content management system (video CMS), IT can provide its line-of-business partners with an enterprise-wide solution for:

  • Reducing training costs. A video CMS simplifies the recording and distribution of training videos, which can lead to substantial cost savings. For example, Caterpillar University found that e-learning yielded a cost reduction of between 40 and 78 percent based on the size of the audience.
  • Driving engagement and productivity of a global workforce. Employees located in remote offices can use a video CMS to access live-streamed or on-demand company meetings and events in order to get “virtual face time” with co-workers and executives.
  • Finding valuable information locked away in videos. A number of video CMSs automatically add metadata to videos, making it possible to find videos within a massive library, and to search inside videos for words mentioned by speakers or shown on screen.
  • Analyzing video viewing trends. This is critical for marketing teams looking to measure the performance of their video-related campaigns. The same reporting can be used by Human Resources to ensure completion of mandatory compliance videos.
  • Retaining important organizational knowledge. Video can be one of the most efficient ways to capture the knowledge of subject matter experts and exiting employees. The video CMS provides a central location for storing and sharing this knowledge across the company.


5 Reasons Every CIO Needs a Video CMS

Learn How To Efficiently Store And Stream Video Across Your Network

For CIOs and IT departments, the video CMS provides cost-effective infrastructure for overcoming the unique challenges of video, and for using video as an asset to drive business growth. We dig deeper into why every IT organization should have a video content management system in our latest white paper:  “5 Reasons Why Every CIO Needs A Video Content Management System.”

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