More than just about any other type of content moving across a corporate network, video sits at the intersection between IT and the lines of business.

Increasingly organizations big and small depend on video for executive communications, event streaming, corporate training, knowledge sharing, marketing, sales readiness, and more — a trend that is only expected to accelerate.  Gartner estimates that businesses stream more than 16 hours of video per worker per month, and that the amount of video organizations create and consume is increasing at rates varying from 50 to 200 percent annually.

The incredible growth of business video certainly introduces new challenges to organizations — as well as a host of opportunities.

Key to getting the most out of your organization’s formal and informal investments in video is your ability to effectively manage and deliver recordings across your organization. Which is why today more and more organizations are turning to technology — the Video CMS.

What is a Video CMS?

A video content management system (video CMS, or sometimes called a “Corporate YouTube”) has emerged as a new type of enterprise solution built to facilitate video across global organizations.

A video CMS provides cost-effective infrastructure for overcoming the unique challenges of video, allowing your business to better use video as an asset for driving business growth.

How does a Video CMS do that?

A video CMS addresses the needs of the business while reducing IT costs and risk, including:

1. Improving security of valuable data. Video files are big (often easily 50MB or more), and many video files aren’t compatible with all the devices employees may use to watch them.

Without a video CMS, the easiest alternatives to sharing business videos are publicly accessible tools like YouTube or DropBox — not the places where you want potentially sensitive corporate content being stored.

Video content management systems alleviate this risk by providing a central library capable of storing multi-gigabyte video files, transcoders that automatically convert videos into formats that can be viewed on any device, and a familiar interface that feels like an internal YouTube with all the security benefits of behind-the-firewall deployment or cloud hosting that integrates with your corporate authentication and authorization systems.

2. Expanding opportunities to drive enterprise growth. Many business teams look to video as a tool to drive their business goals, but most are unequipped with the technical knowledge to deploy and manage a video solution.  For IT organizations, this creates opportunities to contribute to enterprise growth.

By deploying a video content management system, IT can provide its line of business partners with an enterprise-wide solution for reducing training costs, boosting productivity in a global workforce, analyzing video viewing trends, retaining important organizational knowledge, and more.


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3. Enabling a successful, video-ready mobile strategy. Video and mobile are converging imperatives for IT departments. For the CIO, business video content introduces two new considerations to your mobile strategy: making it simple and secure to share video captured on smartphones and tablets, and ensuring that videos can be viewed on the mobile devices employees bring to work. 

How can a video content management system help? First, video CMS providers often include native mobile clients for iOS and Android devices. Second, video content management systems include transcoding solutions that accept a range of video and audio file types and automatically convert them to formats that can be viewed on mobile devices.

4. Efficiently managing network bandwidth. As video use continues to skyrocket in the enterprise, IT departments need to effectively manage its load on the network. Important considerations include how to optimize video delivery across corporate WANs, throttle video quality based on available bandwidth, and manage spikes in traffic. 

Video content management systems can help address these issues. First,  video CMSs can use a WAN’s caching framework can substantially reduce overall bandwidth consumption. A video CMS will also often utilize bitrate, frame rate, and resolution controls to adjust the video quality based on the type of device and network connection used for streaming.

5. Reducing IT costs. Several years ago, most organizations looking to deploy a centralized video portal did so by building a solution in house.  These systems were costly to develop and could require an initial investment in the hundreds of thousands or millions of dollars. 

With the emergence of the video CMS, organizations can now acquire “off the shelf” video management solutions whose up-front deployment and ongoing maintenance costs are a fraction of in-house systems, and whose functionality far exceeds that of in-house solutions.

Related Reading: Untangling the Complexities of Enterprise Video Streaming To Meet Growing Demand


A video content management system provides organizations with the cornerstone to a complete video strategy that could save costs while improving the ability to share videos across the enterprise.

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