Addressing the Real Challenges of Video Workflow
When you hear the term “video workflow”, it’s often within the context of post-production video editing and publishing. Once a video or series of video clips has been recorded (typically by an AV team), a professional video editor uses software like Adobe Premiere or Final Cut Pro to trim scenes, add transitions and overlays, perform keyframing, and add other effects like rotoscoping in order to publish a polished version of video to an internal or public video portal.
The problem with this narrow definition of video workflow is that it doesn’t address the challenges that most people face when creating and sharing videos. Most of us will never touch high-end editing tools like Premiere and Final Cut nor understand the intricacies of rotoscoping. However, more and more of us, at some point in our careers, will create and share a simple video or online presentation with our co-workers, staff, or customers.
So for the rest of us, what are the steps involved in a typical video workflow – one in which we just want to create a simple recording and share it? And how can video workflow be automated so that anyone can record and share videos in minutes with little or no training? I recently sat down with Eric Burns, Panopto’s co-founder and chief product officer, to discuss how we think about video workflow at Panopto, and the steps we’re taking to simplify workflow for businesses and universities.