Planning for Mobile Video at Your Business is Not Optional

The intersection of video and mobile devices has been a reality in the consumer marketplace for years now. Video already represents 57% of all internet traffic today, and is on target to account for up to 90% of all traffic by 2017.

Businesses have not been exempted from this shift to video – in fact, the latest research indicates that by 2016 your employees will each spend 45 minutes every day watching business video.

The statistics tell the story, and here are just a few:

All this is to say that video is not just a nice-to-have anymore; it’s a necessity.

What’s more, already 10% of business video viewership already takes place on mobile devices—and that figure is expected to rise to 25% or more in the near future.

What’s enabling that spike in mobile video viewership? Along with just the steady increase in video-ready personal mobile device ownership, it’s a new willingness among leading IT departments to allow employees to utilize those devices at work.

Every year Gartner Research welcomes the changing calendar by publishing its Top 10 Strategic Technology Trends. Atop the list for 2014: “Mobile Device Diversity and Management”. In other words, managing all the parts of your IT ecosystem for a BYOD world.

Bring Your Own Device has become the latest rage across corporate IT departments because it offers the opportunity for one sweeping policy change to deliver three exceptional benefits:

Reduced costs

BYOD is often pitched as a cost-savings initiative. Allowing your people to access company applications via their own smartphones eliminates the need to provide your team members with corporate smartphones—and the pricy data plans that go with them. And the future may hold even greater potential, as more organizations test foregoing company-issued laptops and tablets in favor of simply enabling those their employees already have.

Best of all, for well-executed BYOD programs, these cost savings are both instant and recurring. As employees begin using their own hardware, fewer devices need to be purchased for corporate issue—meaning fewer devices needed now and fewer replacements needed in the future. Simultaneously, as employees use their own hardware to supplement the equipment they’ve already been issued, they lengthen the lifespan of those existing devices. And on top of it all, as more employees begin to rely on their own familiar devices, you can see a corresponding reduced call for internal support on corporate-issued hardware.

Increased efficiency

Organizations spend millions of dollars annually just to train their own people on how to better use their corporate-issued hardware. Why?

Virtually all your employees already own the technology they’d need for work. And not only are your people already self-trained and more comfortable on those personal devices, they’re more likely to maintain them—installing software updates, protecting them from malware, and purchasing upgrades far more regularly than they’re willing to with their corporate machines.

The level of comfort and investment your people make in their own personal devices mean that for the majority of your employees, enabling BYOD would mean enabling them to utilize more cutting edge technology than you’d otherwise be able to offer, and solve more problems with a wider array of technical apps, programs, and solutions than you’d otherwise be able to provide.

Improved morale

79% of people have their smartphone on or near them virtually every waking hour of the day, according to IDC research.  Moreover, these devices are becoming ever more involved in the way your people live day-to-day—from banking and shopping to home organization, fitness management, financial planning, social interaction, video and photography and almost every kind of productivity enhancement imaginable.

Your people have already invested in their personal devices. They rely on them daily to help them gather information and organize their lives—even think of them as an extension of their own minds—it’s easy to see why they’d be happy to be able to make use of those tools to do more at work, too.

With so much potential, it’s no surprise that BYOD has taken off. According to CIO magazine, already today eight out of ten employees are using personal technology for work. This is made all the more impressive when you consider that the same report notes only 53% of organizations officially condone BYOD.

As Enterprise Video and Bring Your Own Device simultaneously take off, the challenge your organization’s IT department faces is clear: how to support the demands of video in a BYOD ecosystem.

There is hope!

A modern video content management system (VCMS, or “YouTube for business”) can help you enable video in a Bring Your Own Device world.

Find out more our latest white paper guide, “Bring Your Own (Video Ready) Device: Six Reasons Why Your BYOD Strategy is Incomplete Without Video”.

Download your copy now!

Published: March 13, 2014