There may be no more compelling testimony to the power of video than how quickly it became a regular part of our lives.
Look no further than the top of your laptop, the corner of your smartphone, or the wall of your office conference rooms and you’ll see a video camera looking back, ready to record.
Likewise, look no further than your next meeting, and you’ll likely see video conferencing connection details.
The newfound easy availability of video technology has made it a mainstay in our communications. But with video, the value doesn’t have to end just because the discussion does.
Tableau, a cutting-edge analytics software provider, uses video to help capture ideas and share information all across their organization. See an example of just how they do it, in the video below.
While every business has its own rationale for doing more with video, there are four common advantages video can provide that organizations have begun to prioritize:
Recording video of meetings and presentations ensures that no one misses out on a discussion. Video can be shared with attendees who can’t attend in person, regardless of geographic distance or last-minute schedule conflicts, so everyone has access to the same information.
Every one of us has at one time or another missed an important point in a meeting simply for having been focused on writing down the point before. Instead of relying on hastily scribbled meeting notes, having a video recording allows team members to participate more fully in discussion knowing that they can always go back and use video search to confirm a question.
Video can also be a quick way to provide a meeting summary and next steps, without requiring all the extra time involved to write the formal follow-up email
Sharing videos of meetings, presentations, and discussions is the essence of a new trend in corporate training — social learning.
Everyone in your organization has expertise to share — recording those ideas, be they technical know-how, institutional knowledge, or anything else, and making them easy to search and find in a central video library, is an easy resource that can help other members of your team find the answers they need, whenever the questions arise.
Recording and archiving recordings of meetings creates a record detailing how and why past decisions were made, and offers unique insight into other ideas considered as wells as potential next steps for the future. Without meeting recordings, these ideas are often lost shortly after a decision has been made. With video, however, the team can return to the initial discussion any time to find all those ideas that weren’t quite ready then — that can now be implemented to help existing products and projects grow.
Your meetings are where you hash out ideas, brainstorm solutions, and talk details as to how to really get things done. Why on earth wouldn’t you want all that captured and available?
Panopto makes it easy to record and share your meetings — using the laptop or smartphone you already have. Try Panopto free today and find out why more and more organizations are capturing their meetings with video.