When instructors decide to flip their classroom, one of the most common initial oversights is what to do with their lecture videos after they’ve been recorded. After all, capturing video is only the first step to successfully using it as part of your flipped classroom. In almost all cases, you’ll need to plan for the following capabilities as well:

  • Video storage: Hosting your videos somewhere they can be easily and securely accessed by students, and viewed on laptops, tablets, as well as smartphones.
  • Basic editing: The ability to trim the top and tail of your video, cut out portions of your video, and splice together multiple videos.
  • Search: Enabling your students to search the content of your videos in order to use them as an effective study aid.
  • Reporting: Providing you with insights on which lectures are most popular, which topics are hardest for students to understand, and more.

In general, you can take one of two approaches to video management — either cobble together individual technologies that offer the capabilities above, or use an integrated video platform. For academic institutions that don’t already use a dedicated video platform or a lecture capture system, individual tools are often the fastest way to get started. This approach, however, has some significant downsides that are important to understand.

The Problem With Using Individual Flipped Classroom Technologies

Many early adopters of the flipped classroom reveled in the challenge of assembling tools that would facilitate video sharing.

Like flipped classroom pioneers Jonathan Bergmann and Aaron Sams, you could use a simple screen recording tool like CamStudio to capture your PowerPoint presentations with audio, then upload your videos to YouTube. This approach, however, introduces a number of immediate challenges:

  • Public access: All videos posted to YouTube are public by default, and can’t be made entirely private. Any video you upload to YouTube will be indexed by Google and can be returned in search results. So if there’s any content in your lectures that you don’t want to be seen by the general public, YouTube isn’t your best option.
  • Analytics: YouTube can only report on user viewing behavior in aggregate. It doesn’t allow you to see student-by-student records of who watched which video when, and for how long.
  • Search: Although YouTube is owned by the largest search company in the world, it doesn’t index the actual content inside your videos (i.e., the words you speak or show in your slides). For students, this makes it difficult and time-consuming to find specific topics in recordings as they study for exams.
  • High-fidelity recordings: Free screen recording tools like CamStudio allow you to capture the content of your screen and audio. Many, however, don’t allow you to capture video of yourself presenting. Those that do relegate your video to a small thumbnail in the corner of the video. And if you’re looking to capture additional video sources, these tools don’t provide the facility to do so.

This approach also shows its seams as soon as colleagues at your institution begin adopting the flipped class pedagogy. Why? Most instructors won’t have the same patience or enthusiasm for building their own technology infrastructure — they simply want to teach.

Lastly, administrators often find that it’s not in their school’s best interests for teachers to administer their own flipped classroom technology. The use of individual solutions results in inconsistent experiences for students, missed collaboration and learning opportunities for faculty, and a steep rise in the time and cost required to support such a wide range of technologies.

The Benefits of Using a Video Platform For Flipped Class Content

Fortunately, supporting the flipped classroom in a more scalable way across departments and entire campuses is actually easier than supporting the self-serve model described above. All that’s needed is a technology that is quickly becoming ubiquitous in universities around the world — a video platform for education.

At its most basic level, a video platform is a repository built for storing and sharing your video and audio files. It’s sometimes referred to as a Campus YouTube or a video content management system (VCMS). The fact that it’s built specifically for multimedia is what makes a video platform a perfect fit for flipping the classroom.

Integrated Video Recording Software

Video platforms include software for capturing screen recordings, audio podcasts, video presentations, and more. The software typically runs on Windows and Mac desktop and laptop computers and sometimes includes mobile apps for recording flipped class videos on iOS and Android devices. Because the capture software is integrated with the video platform, all recordings are automatically uploaded to your video repository where they’re stored securely.  

Record videos with Panopto's flipped classroom software

Automatic Video Conversion

Once your video is uploaded, the video platform converts it into multiple formats so that it can be played back on any device. This process, called transcoding, is critical to any flipped class recording. The reason is that video file formats are notoriously incompatible with the ever-evolving range of mobile devices in the market today. Without transcoding capabilities, students who attempt to watch your lecture on their iPad or Android device might not be able to do so.

In addition to basic transcoding, many video platforms automatically detect the student’s device and connection speed. This enables the platform to deliver video in the most efficient format possible. The result is a higher-quality playback experience tailored specifically to your students’ phones and tablets.


Easy Video Editing

With most flipped classroom videos, instructors will typically only need basic video editing capabilities.  These include trimming extraneous moments from the front and end of their videos, cutting out segments in the middle of the video, and splicing two or more video segments together. Most video platforms include simple web-based video editors that provide this and other related functionality.

Edit videos with Panopto's in-browser online video editor

Advanced Video Search

The ability to search across your video repository and inside the content of individual videos is often overlooked by those who are new to the flipped classroom. In fact, it should be one of your top considerations as you implement the teaching model. Why? Video search is one of the most valuable tools for students who need to use your recordings as effective study aids.

For example, imagine that you flip two classroom sessions each week with 20-minute mini-lectures. By the end of an 18-week semester, you’ll have shared 720 minutes, or 12 hours, of video with your students. This means that at the end of the semester, your students will have a mountain of video-based information to review as part of their exam prep.

Without a video platform, they’d be left to the traditional approach of finding content inside your recordings. It’s a process that is both time-consuming and frustrating. Consider a student who needs to review a 2-minute video segment on photosynthesis:

  1. They’d begin by looking for the right lecture. If you happened to include the word photosynthesis in the title or description of the recording, it might take the student a minute or two to find it.
  2. Once they’d found the recording, they’d have no choice but to hunt and peck in the video timeline to find the specific two minutes they’re hoping to review.
  3. They’d then repeat this process for every topic they need to review in your lectures.

Without a better option than hunting and pecking, students may quickly come to regard your video lectures to opaque blobs of information that can’t be efficiently used as a reference.

Video platforms take a different approach — one that makes the content of your flipped classroom recordings as searchable as the web, email, or documents. When you upload videos into your video repository, every word spoken is indexed using automatic speech recognition. At the same time, every word shown on your slides or elsewhere on your screen is indexed using text recognition. As a result, the student above would be able to type photosynthesis into a search box, find the precise moment in a lecture where the topic is covered, and fast forward to that exact moment in the video.

Search within videos to navigate to relevant content with Panopto

Video Analytics

When you decide to flip your classroom, a video platform can provide you with insights into the effectiveness of your lectures. This is accomplished through video analytics.

In general, video analytics provide reports on the following metrics:

  • Views: How many times was a given lecture watched by the class?
  • Unique views: How many individuals watched the given lecture?
  • Average duration: Did students watch the entire lecture or only parts of it?
  • User viewing behavior: Which videos were watched by a given student?

Video platforms designed for academic institutions not only aggregate video analytics for all students but can actually determine the engagement of individual students as well. This level of information gives you the ability to monitor a student’s engagement and intervene if low engagement correlates with low performance.

Video analytics can also give you a leg up when you walk into the classroom. Specifically, you can identify points in the video lessons where students had trouble (by looking at content that they repeatedly played), or where their attention dropped off. Armed with this information, you can jumpstart their in-class lessons with a review of the most difficult information before moving on with the day’s activities.

Analytics, when used in combination with student performance metrics and qualitative feedback from student surveys, provide helpful input as you continue to experiment and iterate on your approach to flipping.

Use Panopto's video analytics to see how viewers are engaging with your video content

Integration with Learning Management Systems

Learning management systems have become ubiquitous in universities in the last few years. In 2014, Wainhouse Research reported that 94% of universities interviewed in a survey had mainstreamed LMS technology across the institution. This widespread use of LMSs has made them the “technology hub” for course management and teacher-student interaction.

With this in mind, most video platforms integrate with popular learning management systems. Through a straightforward configuration (performed by your academic technology team), you and your students will be able to access and manage flipped classroom videos through the familiar interface of your LMS. Specifically:

  1. You and your students can use your existing LMS login ID and password to securely access your flipped classroom lecture repository.
  2. Students can access individual flipped classroom recordings directly from within the familiar interface of your LMS.
  3. You can control when to publish your videos, how long they stay active, who can access them, and more—all from within your LMS.


Making Your Flipped Classroom Videos Accessible

In February 2015, the Massachusetts Institute of Technology (MIT) and Harvard University were both sued by the National Association of the Deaf for failing to provide captioning in their Massive Open Online Courses and other video content. While the lawsuit was a wake-up call for the educational community, video itself was already offering a way forward. Through the use of closed captioning, video in the flipped classroom has the potential to support students with hearing disabilities in a manner that is both better for students and easier for instructors than in the traditional classroom. Closed captioning is supported on most specialized video hosts and content management systems and is critical for compliance with the Americans with Disabilities Act (ADA).

In summary, video platforms are an all-in-one solution for flipping classrooms. They provide you with the recording software to capture your lectures on any device, a secure location to store your videos, technology for ensuring that your students can watch your videos, editing software, video search capabilities, and analytics — all integrated with the LMS you’re already using daily.   

So how do you get a video platform? Chances are, your university already has one. For the more than 70% of US universities that use a lecture capture solution like Panopto, those systems will already include a video repository with the video platform capabilities described above.

By using the LMS and video platform already in place at your institution, you benefit from existing IT support for these products. In addition, expanding your flipped classroom efforts across your department or your entire campus can be done with relative ease, using existing technologies already covered in your institution’s annual budget.


The Practical Guide To Flipping Your Classroom - eBookFind out more about flipping your classroom!

Succeeding with the flipped classroom often boils down to having a stable, reliable, and easy-to-use technology that helps educators provide a consistent, stress-free digital classroom for their students.

Interested in joining teachers from around the country at the forefront of the flipped classroom pedagogy? We’ve prepared a comprehensive guide to preparing, delivering, and evaluating your flipped classroom, from ideas for interactive classroom activities to the tech needed to produce recorded lessons. Download your free copy today.