Your team’s go-to guru the subject matter expert with a dozen years’ experience on your systems and a library’s worth of institutional knowledge between their ears has a favor to ask:

“Stop using me as your de facto trainer and let me actually get some work done.”

Sure they’re happy to help you out. But year after year of being tapped for every new hire onboarding, every SME inquiry, every tap on the shoulder with “just a quick question on how this works” it’s eating up valuable time. 

Sharing knowledge by tapping experts on the fly creates two problems for your organization:

  1. It’ll never scale. Your internal experts only have so much time – as your team grows and as more people learn to come to them for questions, they’ll be forced to choose between being a good teammate or being productive. Either way, your team’s output will suffer.
  2. It isn’t permanent. That expertise walks out the door each night and, one day, it won’t come back. If the answers to those simple onboarding questions and repeat issue workarounds aren’t captured somewhere, you’ll be lost the day your expert isn’t there to provide a quick answer.


There is an easy way to scale social learning.

First, document. Not an actual document no one reads those but a video recording of your internal expert sharing their knowledge. Screen shares, recorded presentations, on-location video shot with a smartphone or a laptop webcam whatever works, so long as you can record their insight.

Then, share. Add that video to a communal library where every team member can find it and review it whenever the question comes up. As a best practice, use a video library that enables employees to search inside the video, making it easy to find granular details in seconds.

The result will be your own reference desk, a searchable social learning library that’s always at hand, 24/7/365, ready to help your team find answers to common questions even faster than if they just walked over to the team guru and asked.

Related Reading: Why Video Is Even More Important Than You Think For Supporting Social Learning


That’s exactly what the New York Stock Exchange did (check out the video case study for more!). And it’s how we share ideas and best practices here at Panopto – like in the below video about how to diagnose and address SQL Server database deadlocks.



How To Build A Social Learning Progam With Video

How to scale social learning with videoVideo-based social learning is the easy way to preserve and scale your institutional knowledge. In our latest white paper, we’ve created a guide for learning and development teams, training, HR professionals, and other people managers who are interested in fueling social learning with video.

Included are 6 ideas for getting started, 3 ways to build a culture that embraces social learning, and 5 ways an enterprise video platform can help. Follow the link below to download it for free.

Download: How to Build a Social Learning Program with Video


And if you’re ready to get started, Panopto makes it easy to set up a video platform to record, store, search, and share video, with no new hardware and no special training required. Contact us to request a free trial.