In the age of YouTube, the almighty video tutorial has become the go-to way to learn how to do just about anything — how to use excel, how to edit a pdf, how to learn to code, and thousands of other examples.
Today’s knowledge workers expect to be able to find information and learn new skills quickly in order to solve problems and adapt to an ever-changing world. And today, nearly half of all employees turn to YouTube videos at least once a week to find work-related information or to learn how to do something specific or solve a particular problem.
Yet while YouTube may have a lot of answers, most businesses should recognize that trend as a real potential threat.
Because in all likelihood, a better answer to a work-related question already exists within your organization, as part of the institutional knowledge or subject matter expertise of one of your other employees. Rare will be the YouTube clip that would do a better job informing your employees than one of their own colleagues.
That said, productivity is all about time. And that means the million-dollar question is, can your institutional knowledge be accessed as quickly and easily as performing a search on YouTube?
For most organizations, the answer to that question is, unfortunately, no.
A recent survey conducted by Panopto and YouGov revealed that, on average, employees waste 5 hours a week just waiting to get some bit of knowledge from a coworker who can’t be reached, or blindly forging ahead to try and find that knowledge elsewhere. For larger companies, that translates into about $3 million in productivity lost each year for every 1,000 employees on your team.
This is precisely the reason that more and more organizations are getting increasingly proactive when it comes to sharing knowledge.
So how are they doing it?
Scaling Peer-to-Peer Learning With Employee-Made Video Tutorials
One strategy that’s emerged is embracing scalable peer-to-peer learning with video. By enabling employees to quickly record video tutorials that capture ad hoc knowledge, process explainers, walk-throughs, and more, businesses can make it ridiculously fast and easy for anyone within the organization to share their knowledge with everyone else in the company.
Not only is creating video tutorials faster than writing out detailed process documents and emails, but video is a better medium for teaching colleagues something new. Video tutorials are easier to follow along with than a dense manual or other text-based documentation and offer employees greater control over their learning with the ability to rewind and replay the video on-demand.
Further, research shows employees simply prefer to learn by watching a video. A recent Wainhouse Research study showed that 90 percent of employees believe streaming video is an effective tool for communicating work-related information. They believe video can improve knowledge sharing at work better than traditional training and communications tools alone. And 75 percent of employees say they are more likely to watch a video than read text documents, emails or web articles.
Of course, while anyone with a smartphone can record a video tutorial on, say, applying makeup, or unclogging a drain, and then upload it for all to see on YouTube, most businesses have yet to find a similar solution that can help make recording and securely sharing video tutorials at work comparably easy.
That’s because there are actually two solutions businesses need to create their own internal YouTube that’s full of useful employee-generated how-to videos: a video screen recorder and a video content management system. And both can be found in an enterprise video platform like Panopto.
The Best Software For Recording and Sharing Video Tutorials At Work
For businesses looking to scale peer-to-peer learning, Panopto’s video capture software, designed specifically for recording video tutorials, can be a flywheel for internal knowledge sharing. Panopto is easy to use, has flexible multimedia recording capabilities, and includes the ability to edit videos.
Here are a few of the specific video making capabilities you’ll find in Panopto:
- Simple setup to record tutorials on any laptop, tablet, or smartphone
- High-definition screen recording software and the ability to record from multiple cameras
- The ability to capture audio and video from the presenter alongside other video feeds, such as screen shares or PowerPoint slides
- Basic video editing tools that make video tutorials easy to polish prior to sharing
Watch a video tutorial recorded with Panopto:
How To Make An Instructional Video With Panopto
Making an instructional video or video tutorial with Panopto really couldn’t be any easier. Our newest video recorder works right in your browser, so you don’t even have to download or install software or plugins.
- Go to https://www.panopto.com/record/
- Give your browser permission to access your camera and microphone
- Click the microphone icon to choose your audio input
- Click the video recorder icon to turn your webcam on, if it isn’t already
- Click the monitor icon to choose the screen(s) you want to capture
- Last, click record and present your tutorial
When you’re done, you can download your video to your computer or share it directly to YouTube, Google Classroom, or Panopto. There’s no sign up required and it’s completely free, with no time limits, ads, or watermarks.
Recording institutional knowledge in video is only half the battle, though.
How do you and your coworkers find an existing video tutorial? And can you stream it as easily as you would a video on YouTube?
Why You Also Need Software For Sharing Video Tutorials
Panopto not only makes it easy for anyone to record video tutorials but also solves the challenges most businesses face when it comes to hosting, sharing and searching video-based information.
Panopto includes a robust video content management system, which is like your company’s own private and secure YouTube. This means that after someone makes a video tutorial, the video is automatically processed and uploaded to a secure video library where it can be easily found through search and watched in any browser, on any device.
Here are a few reasons why a secure video content management system is so essential, and why it’s included with Panopto’s video creation software:
It Keeps Internal Videos Secure
There’s a reason you wouldn’t use YouTube to host your private videos — you don’t want the institutional knowledge that gives your business a strategic advantage going public. While you can share videos privately on YouTube, for most businesses, it simply isn’t secure enough.
Panopto’s YouTube-like video content management system keeps all of your videos secure, giving you complete ownership of the content and putting you in total control of who can and can’t view your videos.
Search And Find Answers In Videos Immediately
If something is worth recording, it’s worth finding. If no one can locate the instructional videos your employees are recording because they’re scattered in various places across your network or because the content inside them isn’t searchable, then creating those videos in the first place will be of limited value to your organization.
That’s why Panopto includes an AI-powered video search engine, Smart Search. Every video uploaded to your corporate video library is automatically indexed for search, enabling everyone in your organization to find not only the videos that answer their questions but also the exact moment in a video that a topic is mentioned. Whether a video was recorded with Panopto, with your video conferencing software, or another method, Panopto makes every word spoken and shown in the video searchable.
Lean more about Panopto’s video search engine >>
It Does All The Work To Make Video Streaming Seamless
If you’ve tried to share videos within your organization in the past, you’ve almost certainly experienced the difficulty of ensuring that recordings can be played on every device and with minimal buffering, without downloading or installing other software. Managing and maintaining a corporate video library the traditional way often requires dozens of steps, and requires the involvement of multiple people and technologies. This tends to make on-demand video communications in the workplace complicated and expensive.
But it doesn’t have to be that way. A corporate YouTube does everything for you. File formatting, streaming optimization, and even device-aware playback are all taken care of automatically, with no need for converting or processing video files. And the end result is, your employees can stream work-related videos just as easily as they would a YouTube video.
Sure, there are other screen recorders for making tutorials, but ask yourself if those will go far enough to help you solve the bigger problem — sharing knowledge efficiently throughout your entire company — before settling for the most basic solution.
Scaling Knowledge Sharing
For most organizations, creating and managing instructional videos — whether they are formal training videos produced by L&D professionals or informal employee-created video tutorials — requires a complex map of disconnected systems and software. But it is expensive and inefficient to manage video this way.
An end-to-end enterprise video platform like Panopto, that includes both video capture software and a video content management system, will ultimately provide a better, more flexible, and more cost-effective solution for any business looking to improve productivity through scalable peer-to-peer knowledge sharing.