What's That Word?

The video content management system (VCMS) has emerged as a new type of enterprise solution built to facilitate the management and delivery of video across a global organization. For CIOs and IT departments, the VCMS (often called a “corporate YouTube”) provides cost-effective infrastructure for overcoming the unique challenges of video, and for using video as an asset to drive business growth.

Like any good enterprise solution, there is already a ton of jargon out there to describe what a VCMS is and what it does. So we thought we’d help simplify all that, in plain English.

First, what is a VCMS? Gartner defines video content management systems as software, appliances or software as a service (SaaS) intended to manage and facilitate the delivery of one-to-any on-demand video across Internet protocols. In short, it’s software or hardware used to store and stream all of your organization’s videos.

Like traditional content management systems, VCMSs are repositories for storing information. However, unlike traditional content repositories, VCMSs are built for the specific needs of video assets. These include support for multi-gigabyte files and multi-terabyte video collections, transcoding of video into multiple formats for streaming to any device, and unstructured data search of video content.

In addition to providing a repository for video, most video content management systems offer a whole series of capabilities. Here are the words to look for, and what each means.

Upload: Ingestion of pre-recorded videos with support for a broad range of codecs and file extensions. Bulk or API-based upload support simplifies the ingestion of large video libraries.

Capture: Client software that enables recording of videos and screencasts using a range of video capture devices (USB webcams, consumer and professional video cameras, HDMI capture sources, etc). Once recorded, videos are automatically uploaded into the VCMS.

Transcoding: Conversion of video files into a variety of formats to ensure compatibility with mobile devices (e.g. Conversion of Flash-based video to MP4 for playback on smartphones).

Streaming: Live and on-demand streaming of video with the ability to control network bandwidth of the content being streamed.

Search: The ability to search across massive libraries of video and inside individual videos for words mentioned by the speaker, keywords that appear on screen, and manually entered metadata.

Editing: Trimming video content, combining and remixing videos, making changes to video transcripts, editing metadata, and synchronizing video with PowerPoint presentations. Look for “non-destructive editing” which ensures that the original copy of the video is maintained as archival content.

Analytics: Reports that provide insight into bandwidth consumption, viewing behavior, video completion and drop-off rates, popular content, and system health.

Security: Authentication and authorization to content within the video content management system, encryption of communication between clients and the VCMS, and single sign on with identity providers.

Integration: API- or widget-based connectivity to corporate learning management systems (LMS), traditional content management systems like SharePoint, and customer relationship management systems (CRM)

Hosting: Options to install the VCMS behind your firewall on IT servers or host in the cloud on vendor-provided servers.

Playback: Interactive web-based video players that allow viewers to navigate within the video, take notes, search inside video content, and rate videos. Video podcasts should also be available for embedding in existing web pages.

Mobile: HTML5-compatible video podcasts for viewing on tablets and smartphones, as well as native mobile apps for recording and sharing mobile video.

Want to know more about video content management systems and why every IT organization should have one? Download our latest free white paper, “5 Reasons Why Every CIO Needs A Video Content Management System” today.

Published: December 18, 2013