No matter what you’re recording, every business video you create needs to be stored somewhere.
Yesterday we introduced branded YouTube channels, a popular option for promotional videos. Today we’ll dive into your video content management system and compare.
A video content management system is a business video library specific to your organization – often thought of as “the Corporate YouTube”.
A VCMS can be built from scratch (at no small expense), but they are more often sourced. There are a number of VCMS providers, and solutions range from simple video libraries to enterprise video platforms with video recording, screencasting, and live webcasting capabilities. They can be locally hosted on your servers or deployed in the cloud, depending on your vendor and your contract.
While every system is different, just about every video content management system is designed to be the central library for all things video in an enterprise.
Once the library is set up, select employees are generally given access to upload video, as well as to search and view just about anything stored there. Companies at the forefront of using video as a tool for improved communication, social learning, culture development and knowledge exchange often open these libraries to many or all their employees.
Since a VCMS is generally set up to be private, it should be a great place to keep more sensitive information. Most enterprises with a VCMS instruct employees to look to the video library for the latest training videos, quarterly financial reports and forecasts, and communications from executives on priorities for the coming quarter and year.
While privacy is typically a first concern, many VCMS solutions do offer the ability to make selected videos public or sharable. These features typically work like the inverse of YouTube’s privacy features – videos or folders must be individually selected and shared with the desired audience.
In a word – privacy.
Social learning is all about encouraging employees to share institutional knowledge and best practices – the kinds of competitively sensitive information that helps them do their best work and help your company thrive.
Top-down communications like executive messages or corporate training deliver their best results when they can be candid and explicit – sharing the kinds of details that help employees truly understand corporate direction and how to apply it.
You want your business video to communicate clearly, to show the details of how things work and the directions for where you’re going. That’s incredibly sensitive information for many businesses. You wouldn’t open up your email or your SharePoint sites for public view – many businesses feel the same way about their enterprise video.
Hosting on a VCMS makes privacy concerns a less of an issue – and lets your people tap the power of video for sharing ideas.
When a business chooses not to keep a video on their own VCMS, there is usually one of two reasons at play:
One: The video in question is actually designed for public consumption, so it makes sense to share it in a more public space. Ads and other promotional and public-facing content make perfect sense to keep on publicly searchable libraries.
Often, this type of content lives a dual-life – hosted both on a public site like YouTube for customers, prospects, and anyone else to see, as well as on the VCMS (where previous versions, future versions in development, and other for-employee-eyes-only content may make the videos even more valuable to your team).
Two: The organization has no VCMS to store their video. Whether it’s concerns around price for small businesses or technical capacity for deploying a local VCMS, some organizations haven’t invested in video content management. Often this is the decision that leads to employees storing files in less searchable, less compatible, less scalable places like team SharePoint sites.
Want to learn more about your options for hosting your business’s video online? Download our new white paper, “A YouTube Channel vs. the Corporate YouTube: A guide to designing a policy to help your business choose the right place for your videos” today.