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Video platform for sale sand marketing communications

Improve sales and marketing communications at every step of the customer journey.

Today’s ultra-informed buyer is compelling marketing and sales teams to work smarter. Pitches are more personal, training is more consistent, knowledge sharing is seamless, and when it comes to onboarding customers, adoption is everything.

Panopto’s enterprise video platform gives your marketing and sales teams the tools to record better video presentations and share knowledge more efficiently, enabling deeper experiences throughout the entire customer lifecycle that ultimately drive more business.

Personalize sales messages and presentations.

More powerful prospecting with video.

90 percent of communication is nonverbal. People remember 20 percent of what they hear and 30 percent of what they see, but 70 percent of what they see and hear. Limiting your reps to communicating via calls, emails, and slides takes away their best presentation tool: themselves.

Panopto makes it easy for your reps to record custom video segments and switch them in and out of your customer presentations, helping your team make more personalized, engaging outreach. And with Panopto’s video analytics dashboard, your team will also get valuable insights into how prospects are interacting with your marketing and sales videos.

Show what differentiates your company with video demos and explainers.

You’ve established brand principles. Mapped buyer journeys. Optimized editorial calendars. Invested in UI. But what about simply and clearly explaining what your products actually do?

When it’s available, 3 in 5 people will watch a video before they’ll read even one word of supporting text. And that translates into purchases: 85% of people are more likely to buy a product if they saw an explainer video first. Video makes your messages easier to consume, easier to remember, and easier to pass along — with Panopto, you can tap into that power with quick explainers, feature FAQs, and end-to-end demos that help engage, inform, and motivate your customers.

Connect with customers, from “welcome” to
“welcome back.”

Customer experience has quickly become a central practice in marketing organizations, and it’s easy to see why: the latest research indicates it’s 7 times more expensive to acquire a new customer than it is to keep a current one.

As organizations come to recognize their customers’ buying journeys, video has become a natural extension of experience management. Today, businesses use Panopto to create reusable post-purchase “thank you” videos, simple new user onboarding recordings to ensure a great first-time experience with the product, “tips & tricks” recordings that help customers become experts, thought leadership-focused video blogs, and all kinds of renewal messages and promotions to help bolster brand affinity, limit churn, and encourage smart upsells.

“With Panopto, video has become an invaluable part of our customer communications strategy. Whenever we introduce a new product or feature, our developers record a quick video demo. We use those videos to train our customer support and sales teams on the new additions, so that they can then effectively communicate them to our end users.”

Manager, Employee Development, Business Software Company
Create sales training videos

More efficient, more consistent sales training.

Your customers expect your sales reps to understand every detail of your product, pricing, and support plans. It’s a high bar and one that rises every time you announce a new feature or policy. Video makes it easy for your team to quite literally see how everything works.

Onboard your new sales reps faster, train them with greater consistency and scale up your sales training efforts to remote employees around the world. Record and update sales training videos easily, and share them in a searchable library for reps to view on-demand from any desktop or mobile device. Whether you’re training outside salespeople in the field, a team of inside sales reps in your contact center, or retail associates scattered around the country, Panopto helps you both standardize training and reduce costs.

Learn more about employee onboarding with Panopto >
Learn more about employee training with Panopto >

How much could you save by supporting sales training with video?

Calculate Your Savings >

Panopto's Salesforce integration supports sales enablement.

Simplify knowledge sharing among your marketing and sales teams with video.

Deals are made in the details — so capture more of them. With Panopto’s video platform for marketing and sales enablement, your teams can more easily share product knowledge, customer account information, process details, and more.

One-click recording enables anyone to record a demo or walk through a new process in a fraction of the time it takes to create written documentation. Sales reps can record a post-call rundown instead of manually entering notes and append the video to the customer’s CRM record. Video also gives your reps a simple tool to present or demonstrate their favorite best practices, then make those recordings available for anyone in your video library or an enterprise collaboration space like Salesforce Chatter or Jive.

Learn more about social learning with Panopto >

Create searchable videos for sales, marketing, and customer support.

Support just-in-time learning with searchable sales training and marketing videos.

If your customers are asking questions now, covering the answers in next week’s training isn’t good enough. Your reps need a means to tap into your knowledge base on-demand — and that access needs to be complete and reliable even if a rep is working off hours or remotely in the field.

Panopto’s Smart Search enables reps to find specific video content in seconds with a simple keyword search. Panopto automatically formats every video for playback on any device so your reps can search and view recordings from anywhere, right on their laptop or mobile device.

Learn more about inside video search >

“Previously it could take someone three to four months to really get immersed in one of our products. Our process is more efficient now. Using Panopto makes us more effective internally which, in turn, enables our team members to communicate better with our customers.”

CEO, Financial Technology Company

Take your sales slide decks to the next level.

PowerPoint is an amazing sales tool, which is why all your competitors already use it. Your sales reps need a way to help their presentations stand out from the crowd.

Compared to video, slides fall flat. With Panopto, your reps can record and share your sales materials the way they were meant to be seen, capturing every visual and animation in cinematic HD. They can break outside the slide, adding product demos, recorded testimonials, detailed walkthroughs, and virtually anything else. And they can do it all right from their laptop, with just a few clicks.

Live stream webinars and events without limits.

You’ve been pressing other video tools into service for years. Dealing with attendance caps on web conferencing and webinar tools. Hosting recordings on a YouTube channel. Live streaming events with a Twitter app. Wouldn’t it be nice to finally have a video toolbox designed for professional communicators?

Panopto puts you in control. Webcast events, training sessions and virtually anything else in HD over the internet with no attendance limits. Host live and on-demand video securely in your own video library. And do it all right from your laptop, anytime and anywhere.

Learn more about streaming live events with Panopto

Read more about using video for sales and marketing.