Video conferencing has radically improved the way businesses communicate, putting faces to voices and creating a more personal connection during interpersonal discussions and small team meetings.
Only using video for real-time communications, however, is a waste of your investment.
To get the most value out of video, you need more than what video conferencing systems can do. You need the ability to record meetings, presentations, tutorials, demos, communications, and town halls. You need a secure place to store and manage your recordings. You need a search engine that helps you find any word spoken or shown in your videos. And you need to ensure that any employee can watch those videos on-demand, on any device. You need a video platform.
But that doesn’t mean you need to replace your video conferencing system. Because while conferencing solutions and video platforms each offer their own features and benefits, the technologies really begin to shine (and the use cases begin to multiply) when you leverage the two together.
Enable employees to replay discussions
and find details they may have missed.
Allow busy team members to time-shift
their meetings while staying up-to-date.
Eliminate the need to take notes and
enable employees to participate more fully.
Help new hires see how projects and processes
work and what steps come next.
Employees are 75 percent more likely to watch a video than to read documents, email or web articles, according Forrester Research.
Video conferencing has become a logical solution to break through the noise in our day-to-day communications, but live video meetings see attendance suffer from timing challenges, technical issues, and maximum attendee caps.
Webcasting via a video platform can be an easy alternative to enable executives and senior managers to securely share live video messages in high definition to up to thousands of viewers around the globe.
But what’s the difference between web conferencing and webcasting? How can someone determine which technology to use? And when could the technologies be used together? Watch the video to find out.
Download Gartner Research's newest Magic Quadrant Report for Meeting Solutions, plus Video is More Than Video Conferencing, Panopto’s guide to getting more value out of your video conferencing investment by using a video platform.
As video continues to grow in importance across every department at most organizations, now is the time to heed the advice of Forrester Research: “plan for video content, not just video conferencing.”
So what are the right video tools for your organization? Find out, with Gartner’s Meeting Solutions Magic Quadrant report and Panopto’s Video is More Than Video Conferencing guide.
To get free copies of both reports, just complete the form on this page.