Financial Markets Tech Firm
Achievements
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Records product demonstrations for internal audiences
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Uses video to efficiently onboard new hires
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Successfully integrates its global workforce
The Challenge
A leading global operator of financial exchanges, this tech firm also provides innovative trading technologies for the financial services industry.
In late 2010, the company was faced with a dilemma. Its products were proving too difficult to understand at the technical level — both for customers and internal sales team members. This meant that the firm’s technology subject matter experts were becoming overwhelmed with requests for one-off demonstrations from clients and internal personnel.
“Our problem was that we had a limited number of experts,” says one vice president. “We had to either scale up in the number of experts we had, or find a technology partner that could leverage their expertise for us.”
The company had experimented with different means of recording product demonstrations, but the process was costly and inefficient.
“We were struggling to attach documents to video. We wasted a lot of time trying to combine various kinds of content. It just wasn’t effective. We needed a more integrated experience.”
The Solution
After discovering Panopto, the company used it to create overview recordings of each of the company’s 30+ software products. Each video provided a general overview of the product’s business model, including use cases, user profiles, competitors, and a brief demonstration. Some managers combined video, audio, and screen capture for their recordings, while others elected to use PowerPoint slides, screen capture, and simple voice-overs to narrate the session.
Regardless of the inputs, Panopto integrated them all automatically with no post-production work required. Product managers simply walked into a room with a camera, presented their material as usual, and then walked out. A high-quality, synchronized recording of all their inputs was available online within minutes.
“Experts who had been bombarded with requests for demos are now over the moon with the ability to record it just once,” reported the company.
The ease of use and scalability, along with the rapid growth of Panopto’s popularity, have led the company to expand the scope of its Panopto implementation.
The company’s security department used Panopto to record a series of training videos for the ongoing education of their personnel. They can now administer up-to-date training at will without wasting resources on repetitive live instruction and complicated scheduling. They can also track employees’ progress through courses using Panopto analytics.
Panopto has also made it easier for the company to onboard new hires. By combining video, audio, PowerPoint, screen capture, and more, Panopto helps make the onboarding process a more immersive experience. Having access to a library of searchable, well-prepared product recordings distills product information for new hires while conveying a great deal about the company’s culture.
The Impact
The company now uses Panopto for capturing webcasts, delivering online training, creating product demonstrations, and facilitating corporate communication. With hundreds of hours of newly recorded searchable content, they are well on their way to creating a powerful corporate video library.
“This began as a relatively small effort and has just taken on a life of its own,” says one business analyst. “I get emails literally every day from people whose names I don’t recognize from other areas of the business asking to use Panopto in their daily work. At the end of the day, nobody wants to read through long emails or dense policy. They prefer to have it said to them wherever possible. And because our recordings are all searchable, we’re giving them exactly the information they need. It’s proving to be incredibly effective.”