LKQ Europe, a leading automotive distributor with over 26,000 employees, leverages Elai, Panopto’s AI video creation studio, to streamline the creation of training and marketing video content, enabling faster, more cost-effective, and multilingual learning experiences for their customers through LKQ Academy.
El desafío
Delivering consistent, engaging training and marketing content to customers across multiple regions was a major challenge for LKQ Europe. With operations spanning multiple countries and a workforce of over 26,000 employees supporting that effort, the team faced logistical hurdles, high production spend, and limited internal resources. Existing solutions were either too costly, or required significant outsourcing, slowing down content creation and updates.
Additionally, producing content in multiple languages to meet the needs of customers in different regions was complex and time-consuming, creating bottlenecks for training deployment and marketing campaigns. LKQ Europe needed a solution to streamline production, improve efficiency, and deliver high-quality multilingual content at scale.
«LKQ puede producir vídeos de formación en toda Europa utilizando Elai distribuirlos a través de LKQ Academy, nuestro sistema de gestión del aprendizaje. La posibilidad de crear contenidos directamente a partir de presentaciones de PowerPoint es una gran ventaja».
La solución
LKQ turned to Elai to simplify video creation, centralize workflows, and support multilingual content across Europe. Elai stood out for its ease of use, addressing both the operational need to streamline production and the strategic goal of scaling multilingual training content for customers across Europe.
LKQ chose Elai to turn static content into scalable, on-demand video learning – accelerating knowledge transfer to customers, improving consistency across regions, and reducing the time and cost of content production.
Con Elai, LKQ Europe puede centralizar la creación de vídeos, manteniendo la propiedad total de los materiales terminados sin necesidad de subcontratar. La plataforma permite realizar actualizaciones rápidas, lo que garantiza que el contenido siga siendo preciso y actualizado sin costes de producción adicionales.
Los resultados
With Elai, LKQ has published training content through LKQ Academy that customers have actively booked and completed, achieving significant cost savings. According to the team at LKQ, Elai has reduced video production spend by more than 80%, while enabling the team to focus more on customer engagement.
LKQ también ha experimentado un ahorro de tiempo significativo, especialmente en lo que respecta a las traducciones de vídeos, cuyo proceso es ahora mucho más rápido que antes. El amplio catálogo de idiomas y las capacidades de traducción automática Elaireducen la necesidad de realizar traducciones manuales exhaustivas, lo que hace que la producción de vídeos multilingües sea más eficiente.
El futuro
Looking ahead, LKQ Europe is already planning to expand the use of Elai across additional departments, increasing course offerings for customers, extending multilingual capabilities, and enhancing learner experiences. New resources will allow the team to unlock the platform’s full potential, further accelerating content delivery and engagement.
«La plataforma permite desarrollar contenido rápido, es totalmente compatible con SCORM, se integra con PowerPoint y tiene funciones multilingües que se pueden ampliar, y las mejoras constantes nos hacen confiar aún más en esta colaboración».
