LKQ Europe, a leading automotive distributor with over 26,000 employees, leverages Elai, Panopto’s AI video creation studio, to streamline the creation of training and marketing video content, enabling faster, more cost-effective, and multilingual learning experiences for their customers through LKQ Academy.
Le défi
Delivering consistent, engaging training and marketing content to customers across multiple regions was a major challenge for LKQ Europe. With operations spanning multiple countries and a workforce of over 26,000 employees supporting that effort, the team faced logistical hurdles, high production spend, and limited internal resources. Existing solutions were either too costly, or required significant outsourcing, slowing down content creation and updates.
Additionally, producing content in multiple languages to meet the needs of customers in different regions was complex and time-consuming, creating bottlenecks for training deployment and marketing campaigns. LKQ Europe needed a solution to streamline production, improve efficiency, and deliver high-quality multilingual content at scale.
« LKQ peut produire des vidéos de formation dans toute l'Europe à l'aide Elai les diffuser via LKQ Academy, notre système de gestion de l'apprentissage. La possibilité de créer du contenu directement à partir de présentations PowerPoint est un avantage considérable. »
La solution
LKQ turned to Elai to simplify video creation, centralize workflows, and support multilingual content across Europe. Elai stood out for its ease of use, addressing both the operational need to streamline production and the strategic goal of scaling multilingual training content for customers across Europe.
LKQ chose Elai to turn static content into scalable, on-demand video learning – accelerating knowledge transfer to customers, improving consistency across regions, and reducing the time and cost of content production.
Avec Elai, LKQ Europe peut centraliser la création vidéo tout en conservant la pleine propriété des contenus finis sans avoir recours à la sous-traitance. La plateforme permet des mises à jour rapides, garantissant ainsi l'exactitude et l'actualité des contenus sans coûts de production supplémentaires.
Les résultats
With Elai, LKQ has published training content through LKQ Academy that customers have actively booked and completed, achieving significant cost savings. According to the team at LKQ, Elai has reduced video production spend by more than 80%, while enabling the team to focus more on customer engagement.
LKQ a également réalisé d'importants gains de temps, notamment en matière de traduction vidéo, où le processus est désormais beaucoup plus rapide qu'auparavant. Le vaste catalogue linguistique et les capacités de traduction automatique Elairéduisent le besoin de traduction manuelle intensive, rendant la production vidéo multilingue plus efficace.
L'avenir
Looking ahead, LKQ Europe is already planning to expand the use of Elai across additional departments, increasing course offerings for customers, extending multilingual capabilities, and enhancing learner experiences. New resources will allow the team to unlock the platform’s full potential, further accelerating content delivery and engagement.
« La plateforme prend en charge le développement rapide de contenu, une compatibilité SCORM robuste, l'intégration PowerPoint et des capacités multilingues évolutives, avec des améliorations continues qui renforcent notre confiance dans ce partenariat. »
