LKQ Europe, a leading automotive distributor with over 26,000 employees, leverages Elai, Panopto’s AI video creation studio, to streamline the creation of training and marketing video content, enabling faster, more cost-effective, and multilingual learning experiences for their customers through LKQ Academy.
La sfida
Delivering consistent, engaging training and marketing content to customers across multiple regions was a major challenge for LKQ Europe. With operations spanning multiple countries and a workforce of over 26,000 employees supporting that effort, the team faced logistical hurdles, high production spend, and limited internal resources. Existing solutions were either too costly, or required significant outsourcing, slowing down content creation and updates.
Additionally, producing content in multiple languages to meet the needs of customers in different regions was complex and time-consuming, creating bottlenecks for training deployment and marketing campaigns. LKQ Europe needed a solution to streamline production, improve efficiency, and deliver high-quality multilingual content at scale.
"LKQ può produrre video formativi in tutta Europa utilizzando Elai distribuirli tramite LKQ Academy, il nostro sistema di gestione dell'apprendimento. La possibilità di creare contenuti direttamente dalle presentazioni PowerPoint è un grande vantaggio".
La soluzione
LKQ turned to Elai to simplify video creation, centralize workflows, and support multilingual content across Europe. Elai stood out for its ease of use, addressing both the operational need to streamline production and the strategic goal of scaling multilingual training content for customers across Europe.
LKQ chose Elai to turn static content into scalable, on-demand video learning – accelerating knowledge transfer to customers, improving consistency across regions, and reducing the time and cost of content production.
Con Elai, LKQ Europe può centralizzare la creazione di video, mantenendo la piena proprietà dei materiali finiti senza ricorrere all'outsourcing. La piattaforma consente aggiornamenti rapidi, garantendo che i contenuti rimangano accurati e attuali senza costi di produzione aggiuntivi.
I risultati
With Elai, LKQ has published training content through LKQ Academy that customers have actively booked and completed, achieving significant cost savings. According to the team at LKQ, Elai has reduced video production spend by more than 80%, while enabling the team to focus more on customer engagement.
LKQ ha anche ottenuto un notevole risparmio di tempo, in particolare per quanto riguarda le traduzioni video, dove il processo è notevolmente più veloce rispetto al passato. L'ampio catalogo linguistico e le funzionalità di traduzione automatica Elairiducono la necessità di ricorrere a traduzioni manuali estese, rendendo più efficiente la produzione di video multilingue.
Il futuro
Looking ahead, LKQ Europe is already planning to expand the use of Elai across additional departments, increasing course offerings for customers, extending multilingual capabilities, and enhancing learner experiences. New resources will allow the team to unlock the platform’s full potential, further accelerating content delivery and engagement.
"La piattaforma supporta lo sviluppo rapido dei contenuti, una solida compatibilità SCORM, l'integrazione con PowerPoint e funzionalità multilingue scalabili, con miglioramenti continui che rafforzano la nostra fiducia nella partnership".
