• Learning and Development

The Power of Video: A Game-Changer in Corporate Communication


The Power of Video: A Game-Changer in Corporate Communication


Is your corporate communication strategy evolving? In a world where technology is rapidly changing the corporate landscape, communication has found a powerful ally: video. Platforms like Panopto are redefining how companies engage, train, and connect with their employees and stakeholders. Video is transforming everything from company-wide announcements to detailed training sessions, making them more accessible and engaging than ever before.  If video hasn’t yet become a cornerstone of your communication strategy, it’s time to make that change now.

The Impact of Video in Corporate Communication:

In today’s digital-driven corporate landscape, video is revolutionizing how we communicate. With Pumble’s 2023 workplace communication statistics revealing that 86% of employees and executives cite ineffective communication as a significant cause of workplace failures, it’s clear that traditional methods are no longer sufficient. Platforms like Panopto are stepping up and moving beyond their initial roles to redefine engagement, training, and connection within companies. This evolution in corporate communication, powered by video, creates more dynamic, effective, and meaningful ways to share information and connect with employees and stakeholders.

The Advantages of Video:

  • Boosting Engagement: Employees are 75% more likely to watch a video than read an email, highlighting the effectiveness of video in engaging staff and enhancing internal communication.
  • Flexibility and Accessibility: Whether it’s a global team or remote workers, video transcends geographical barriers, offering anytime, anywhere access to crucial company updates and training. Teams that communicate effectively, often through video, can increase productivity by up to 25%.
  • Humanizing Communication: Video brings a face and voice to corporate messaging, fostering a sense of connection and community that written words often fail to achieve.
  • Enhancing Training and Onboarding: With video, viewers retain 95% of a message, compared to just 10% with text. This makes video an incredibly effective tool for employee training and onboarding, ensuring higher retention of information and more efficient learning processes.


Bridging the Gap with Panopto’s Features:

We know that video is pivotal in enhancing corporate communication. But how does Panopto specifically bridge the gap between these benefits and practical application? Panopto’s features are designed to maximize the advantages of video in a corporate setting:

  • Comprehensive Video Management: Imagine a library where every piece of knowledge is a click away. Panopto offers this through its centralized platform for creating, storing, and sharing video content.
  • Interactive Engagement: Panopto transforms passive viewing into an interactive and memorable learning journey with interactive features like searchable transcripts and quizzes.
  • Seamless Integration: Panopto blends seamlessly with your current corporate ecosystems and is designed to enhance your existing systems without disrupting them.
  • Data-Driven Insights: With Panopto, analytics are more than just numbers; they offer a window into the effectiveness of your communication strategies, helping you tailor your approach for maximum impact.

Panopto’s features offer a comprehensive solution for enhancing corporate communication. But don’t just take our word for it. Companies across the globe are harnessing Panopto to reshape their communication strategies. 

Panopto’s features offer a comprehensive solution for enhancing corporate communication. But don’t just take our word for it. Companies across the globe are harnessing Panopto to reshape their communication strategies.  

Panopto significantly transformed internal communications and training for a global social media company with millions of members worldwide.  When confronted with a video management system that fell short of meeting their extensive and varied requirements, they turned to Panopto for a more capable and comprehensive solution. Implementing Panopto led to a remarkable 58% of their employees actively using the platform, a 966% increase in video views from 2016 to 2020, and an impressive $56+ million annual productivity gain. This case study exemplifies how Panopto’s video technology can streamline communication processes, enhance training programs, and significantly boost productivity and engagement in large multinational corporations.

Or look at Coventry Building Society, a prominent UK financial institution that faced challenges in streamlining internal communication and turned to Panopto for a solution. By implementing Panopto, they successfully transformed their corporate communication approach. This change led to a significant improvement in the way information was shared and consumed within the organization. The adoption of Panopto enabled Coventry Building Society to create and distribute on-demand video content efficiently, facilitating better engagement and understanding among employees.

The Future of Video in Corporate Communication:

Video is redefining the way we share knowledge, conduct training, and communicate information, creating a more informed, interconnected, and engaged corporate community. In today’s fast-paced and ever-evolving environment, adopting video isn’t merely a choice—it’s essential for staying at the forefront of innovation and efficiency. If you haven’t yet implemented video in your communication strategy, now is the time to make that change and transform how your organization connects.


Panopto is the leader in innovative video learning.

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