As video becomes an increasingly important tool for communication and productivity, organizations must find new ways to manage, store, and share large numbers of massive video files across their networks without negatively impacting bandwidth. The solution to this is to use a video content management system, or video CMS.
A video content management system, or video CMS, is software that enables an organization to centralize, manage, and deliver video online.
Many organizations already have internal systems and networks that they use for storing other files, which they assume will also work for video content. Video files, however, create a host of problems for these systems. While systems such as LAN folders and SharePoint sites are great for storing and sharing document files, they fall short when it comes to sharing video across an organization for a few reasons. Below we answer some of the most frequently asked questions about why certain solutions aren’t ideal for video content management:
A content management system (CMS), such as SharePoint, is simply not made to support video. Even short videos, as mentioned earlier, shot on webcams and smartphones will exceed the maximum file size allowed in SharePoint – 50 MB. File limits in most CMSs will make it impossible to store 30 or 60-minute training sessions, town hall meeting videos, demo videos and other common enterprise video use cases. Some video CMSs can integrate with your existing CMS – learn about Panopto’s Sharepoint integration capabilities.
You’ll run into some of the same challenges using your learning management system (LMS) to manage video as you will using a CMS. LMSs like Cornerstone or Saba are not designed with large video files in mind – if you are like most organizations and expect to leverage more video content to support vital business operations in the future, an LMS is not a feasible solution. Instead, think of a video CMS as an essential add-on to your LMS system – a video CMS can integrate with your LMS, allowing employees to easily store, discover, and view of all your video content.
Public video platforms like YouTube or Vimeo are excellent for managing publicly-facing video content, but they tend to not be ideal for internal video content. Public video networks pose a real threat to businesses that choose to use even private channels for storing sensitive internal video content. While the available privacy settings on these video sites help minimize the risk of inadvertently sharing proprietary company knowledge, the risk is generally too great for most organizations.
Your existing LAN presents a handful of challenges when it comes to video content. Viewers will often encounter playback problems both in terms of smooth playback quality and in terms of playability across different devices. Your local area network also won’t allow you to search within content – discoverability will depend on naming conventions and careful content organization on the network. And, most importantly, a LAN is seldom optimized to support massive video files. This is not a solution that will allow you to scale any internal initiatives that rely on video content.
Related Reading: 5 Reasons Every CIO Needs a Video Content Management System
In its simplest form, a video CMS provides a repository for video content in which video files are uploaded to a video library and made accessible to people via a link. But some of the best video content management software on the market today offers much more.
Leading video content management systems can provide comprehensive, end-to-end video content management with the following features: