The Hidden Reason Your Video Content Isn’t Driving Results

The video content that your institution creates has a job to do, and its effectiveness comes down to how easily findable it is by the people it was made for. Across universities, an enormous volume of valuable content sits underutilized because the wide range of audiences that an institution is trying to serve don’t know how to access it. When content is difficult to navigate, locked behind varying permissions, or simply scattered and buried where no one thinks to look, the people who need it most are less likely to reach it. 

Another problem institutions are facing, reaching an external audience, requires being intentional about how it’s accessed. Prospective students, alumni, continuing education leaders, and other members of your university’s community have no obligation to engage with your content, which means the experience of finding and consuming it has to be worth their time.

This session breaks down how institutions can build video destinations that their communities can return to repeatedly by extending secure access beyond courses or even the campus network. You will hear directly from institutions that have accomplished this. We will also walk through the latest releases in Panopto Connect, including AI-powered search, and advanced user management and analytics. 

In this session, you will learn:

• The 4 pillars of video reach and how to apply them at your institution.
• How to remove the barriers standing between your content and the broader audience that needs it.
• What building a video destination that your academic community wants to return to looks like.
• How to measure reach in a way that tells you what to fix next.

Your video content is ready; it’s time to make sure it reaches the people it was made for.

Meet our speakers:

About Kuljit Dharni

Kuljit Dharni brings over 30 years of product and technology leadership to Panopto, with deep expertise in transforming education through innovative technology solutions. As Chief Product Officer, he will leverage his proven track record of building and scaling Cloud/SaaS and AI-powered learning platforms that drive measurable business growth and improve educational outcomes.

About Dr. John Bansavich

Dr. John Bansavich is the Director of Educational Technology Services at the University of San Francisco. He leads a team of instructional technologists who support and train faculty and staff on Panopto, Canvas, Turnitin, Zoom, Simple Syllabus, and design and media tools. John also helped lead a team in launching a GenAI Literacy Certification program for faculty and staff. 

About Karen Burkhart

Karen Burkhart is the Director of Product Development at Sonoran Desert Institute (SDI), where she leads the strategy, design, and delivery of innovative online learning experiences. With extensive experience in instructional design, product development, and educational technology, she specializes in building scalable, student-centered programs that leverage emerging tools to enhance engagement and outcomes.

About Amelia Davison

Amelia Davison is a higher education leader with more than 20 years of experience across a range of academic and operational roles, most recently focused on designing, developing, and scaling curriculum and learning experiences for adult learners. She currently serves as Director of Instructional Design at Sonoran Desert Institute, where she leads strategic curriculum initiatives.