Great sales enablement today touches every aspect of your sales team’s development, preparation, and communication, and seeks to find ways to enhance each.
Our customers tell us there are five pillars of sales enablement. And while each organization will identify them a little differently, the core concepts typically break down as follows:
The most effective sales enablement processes are those that find a way to come to the aid of their sales team members in each of these five areas. And that’s where video comes in.
Across the five pillars of sales enablement, the way you communicate with reps and the way they communicate with clients needs to rise above everyday email in order to avoid getting overlooked.
To be more effective, you need another tool — something faster, easier, and more engaging that can help you get messages across in full.
In recent years, video has proven its worth in just about every aspect of sales enablement.
While video is well-known for its ability to attract new prospects, it isn’t just a tool for marketers. It’s also an excellent way to help sales teams communicate more effectively — with each other and with your customers.
Watch an example sales onboarding video recorded with Panopto below:
Short of face-to-face conversation, video is the most effective way to share a message. As organizations adopt video, sales teams benefit with anywhere, anytime access to training, tips and strategies for selling, a means to quickly record and share product demonstrations with prospects, a more engaging way to send personalized sales messages, and more.
With so many benefits, it’s no surprise video is taking off in sales organizations. The Aberdeen Group has found that many forward-looking companies are already using video across the sales cycle:
Find out how — plus 18 ways your organization can use video boost your sales enablement programs — in our new white paper.