Using on-demand video for employee training is no longer a novel idea. It’s the new normal.
But you already knew that. Afterall, anyone who has spent time in a corporate or professional training role in recent years has seen the benefits of using video to support employee training. From maximizing the effectiveness of your learning events to empowering employees to learn from each other, there isn’t a trainer we’ve met who doesn’t have a long list of reasons for doing more with video.
Short of face-to-face communication, there is simply no better way to share knowledge than through video. In fact, studies have shown that employees are 75% more likely to learn by watching a video than reading written documents, emails, or web articles.
So why hasn’t every company capitalized on video to enhance their training strategies? Why are some businesses choosing to invest in travel costs and physical classroom training without investing in technologies that make in-person training available on-demand to more of the organization?
Reasons vary from organization to organization, of course, but for many, it’s simply complacency. Some businesses are comfortable relying on what’s always worked before. Some just don’t make it easy for teams to experiment with new training methodologies.
Others may not realize there’s an opportunity to dramatically improve the competitive advantage they think they already have. Leaders outside of L&D often don’t have visibility into the data that reveal potential ROI from making such an investment. In other words, they have little insight into how much the company could be saving, while simultaneously improving learning throughout the company.
In L&D it’s your job to impact your company’s bottom line by cultivating one of its most valuable assets — knowledge — but it can still be challenging to convince leaders in your organization to support a fundamental change in the way you do employee training.
Good news: we’ve put together a simple, yet thorough, guide to help you spark the kind of change to your employee training processes that will have both immediate and lasting impact on the business.
Video-based employee training strategies can act as a flywheel for learning within your company when enacted with a little planning. Of course, iterative changes are always easier to implement than systemic changes, which is why we’ve broken down the process of leading the change to build a video-enhanced employee training program into three steps. For a more detailed look at the process be sure to download the complete guide.
Fortunately, early adopters of video-based training in L&D have already drawn many data points that can help you make the case for expanding your use of video in employee training. Here are a few to get you started:
You’ve made the case that you could be improving learning with video. Now, how do you do it?
In our Beginner’s Guide To Using Video For Employee Training, we detail 14 powerful ways you can use video to modernize your employee training program. Check out our top 10 tips below and be sure to download the complete guide before you go!
Watch an example on-demand training video for hiring managers:
Video is not like other content. These days it’s easy to record training videos but, typically, much harder to share them. From hosting to security, and even to searching their contents, there are unique technical challenges to scaling video without the right technology.
You’re probably already using technologies that support your employee training goals such as an LMS, SharePoint, and other employee collaboration suites — but these often don’t offer great support for video. YouTube isn’t a good place for hosting employee training videos. And when it comes to video software for employee training, in particular, there are many point-solutions for everything from e-learning authoring tools to video role-play software. Where do you even begin?
For starters, you want to invest in a tool that solves your video training problems, without requiring anyone in your organization to become an expert in video production. That little caveat narrows your options down quite a bit, actually.
Ultimately, most organizations find the best solution is a video platform that is easy to use, designed for learning, flexible in its training applications, and integrates easily into existing technologies.
In our latest white paper, we walk you through each of the above steps in detail: making the case for enhanced video training, selecting proven strategies you can use to expand your current training program, and familiarizing you with the specific video technologies that can make your investment in video-based training go even farther.