Using on-demand video for employee training is no longer a novel idea. It’s the new normal.
But you already knew that. Afterall, anyone who has spent time in a corporate or professional training role in recent years has seen the benefits of using video to support employee training. From maximizing the effectiveness of your learning events to empowering employees to learn from each other, there isn’t a trainer we’ve met who doesn’t have a long list of reasons for doing more with video.
Short of face-to-face communication, there is simply no better way to share knowledge than through video. In fact, studies have shown that employees are 75% more likely to learn by watching a video than reading written documents, emails, or web articles.
So why hasn’t every company capitalized on video to enhance their training strategies? Why are some businesses choosing to invest in travel costs and physical classroom training without investing in technologies that make in-person training available on-demand to more of the organization?
Reasons vary from organization to organization, of course, but for many, it’s simply complacency. Some businesses are comfortable relying on what’s always worked before. Some just don’t make it easy for teams to experiment with new training methodologies.
Others may not realize there’s an opportunity to dramatically improve the competitive advantage they think they already have. Leaders outside of L&D often don’t have visibility into the data that reveal potential ROI from making such an investment. In other words, they have little insight into how much the company could be saving, while simultaneously improving learning throughout the company.
In L&D it’s your job to impact your company’s bottom line by cultivating one of its most valuable assets — knowledge — but it can still be challenging to convince leaders in your organization to support a fundamental change in the way you do employee training.
Good news: we’ve put together a simple, yet thorough, guide to help you spark the kind of change to your employee training processes that will have both immediate and lasting impact on the business.
3 Steps To Supporting Employee Training With Video
Video-based employee training strategies can act as a flywheel for learning within your company when enacted with a little planning. Of course, iterative changes are always easier to implement than systemic changes, which is why we’ve broken down the process of leading the change to build a video-enhanced employee training program into three steps. For a more detailed look at the process be sure to download the complete guide.
Step 1: Make The Case For Video-Based Employee Training At Scale
Fortunately, early adopters of video-based training in L&D have already drawn many data points that can help you make the case for expanding your use of video in employee training. Here are a few to get you started:
- Within one week of a training session, the average employee will have forgotten 65% of the materials covered. After six months, that number jumps to 90%. On-demand training videos give employees access to revisit training sessions, providing a valuable tool for helping your employees retain new information.
- 40% of training budgets are spent on travel costs. If you’re looking for ways to expand training without adding more budget, both live and on-demand video-based training help you do just that. Instead of giving the same training in multiple locations, you can stream it live and record it once for your entire workforce.
- Microsoft built its own video portal to expand its usage of video in employee training. The company estimated it was able to reduce the costs of training from approximately $320 per hour per employee to just $17. You don’t even have to build your own corporate video portal like they did.
- Employees only have 24 minutes a week to focus on training and development, so making training videos available on-demand means that employees can access critical information in the flow of work when they need to solve a specific challenge.
- Video-based training ensures everyone receives the same information and provides a portable, consistent learning experience. This can be critical for many subjects such as compliance training or anything policy-related.
Step 2: Plan Your Video-Based Employee Training Initiatives
You’ve made the case that you could be improving learning with video. Now, how do you do it?
In our Beginner’s Guide To Using Video For Employee Training, we detail 14 powerful ways you can use video to modernize your employee training program. Check out our top 10 tips below and be sure to download the complete guide before you go!
10 Tips For Enhancing Employee Training With Video
- Improve your new employee onboarding process. Get your new hires up to speed faster and make their experiences more consistent.
- Make basic skills training universally available. Cover the basics that are unique to your company including how to book conference rooms, set up email signatures, install printers, and more.
- Provide on-demand training for new managers. On-demand leadership training videos give new and existing managers a detailed resource for honing their management skills.
- Provide consistent, up-to-date training for front-line employees. Make sure those busy employees interacting with customers at any location have the most current information they need to offer exceptional customer experiences.
- Enable your sales team. Give your reps one tool that makes sales training more engaging, internal communications and reporting lightning fast, and connecting with prospects more meaningful.
- Role play with video. Even if someone is a natural when it comes to interacting with customers, role-playing in recorded videos gives employees and managers solid insight into behaviors that can be improved upon or shared with other teammates as an example of what to do in certain situations.
- Enhance compliance training. Video training can be an especially effective way to cover delicate and important compliance issues, including emergency procedures, sexual harassment laws, and more.
- Expand the reach of live training events or conferences. Attendance at your events isn’t always possible for every employee, and when your events are packed with so much valuable information, nearly everyone will want to revisit parts of the event afterward.
- Capture and share expert knowledge. Everyone is an expert in something. Video helps preserve your experts’ knowledge (even if they leave the company) and makes information a co-worker has available on-demand, even if they’re busy or out of the office.
- Capture knowledge shared in meetings. Recording business meetings can create a useful record of the whys and hows of past decisions, the ideas that were brainstormed, and the insights exchanged. Some companies are even using video to flip their meetings.
Watch an example on-demand training video for hiring managers:
Step 3: Familiarize Yourself With Video Training Technologies
Video is not like other content. These days it’s easy to record training videos but, typically, much harder to share them. From hosting to security, and even to searching their contents, there are unique technical challenges to scaling video without the right technology.
You’re probably already using technologies that support your employee training goals such as an LMS, SharePoint, and other employee collaboration suites — but these often don’t offer great support for video. YouTube isn’t a good place for hosting employee training videos. And when it comes to video software for employee training, in particular, there are many point-solutions for everything from e-learning authoring tools to video role-play software. Where do you even begin?
For starters, you want to invest in a tool that solves your video training problems, without requiring anyone in your organization to become an expert in video production. That little caveat narrows your options down quite a bit, actually.
Ultimately, most organizations find the best solution is a video platform that is easy to use, designed for learning, flexible in its training applications, and integrates easily into existing technologies.
Here are a few of the features you should look for in a video training platform:
- Simple, flexible options for recording and editing videos.
- Secure, unlimited video hosting.
- Inside-video search that doesn’t require tagging.
- Video streaming on any device.
- Detailed, user-level video analytics.
The Complete Beginner’s Guide To Using Video For Employee Training
In our latest white paper, we walk you through each of the above steps in detail: making the case for enhanced video training, selecting proven strategies you can use to expand your current training program, and familiarizing you with the specific video technologies that can make your investment in video-based training go even farther.