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Home → Company → Leadership → Leadership – Alexis Borucke

Alexis Borucke

VP of Marketing

Alexis Borucke has over 20 years of experience building brands and transforming demand generation strategies to drive revenue growth for B2B software companies tailored to a wide range of industries. Prior to joining Panopto, Ms. Borucke led corporate marketing and communications at Aptean, a global provider of industry-specific enterprise software to manufacturers and distributors. Her past tenure also includes over a decade of progressive agency experience, as well as marketing leadership of Exenta and Advantec, helping both organizations attain exponential organic growth and successful exits. As a fractional CMO, she has worked with SaaS organizations at every stage of maturity from VC-backed start-ups to publicly-traded companies. Ms. Borucke studied at the University of Virginia and holds a Bachelor of Arts in English and a Juris Doctor from the University of Florida.