HomeeBook: 12 Ways Businesses Are Using Video For Corporate Communications

12 Ways Businesses Are Using Video For Corporate Communications

How a mix of live and on-demand video is helping leading businesses solve today’s toughest corporate communications challenges.

In today’s busy and scattered work environments, it’s seldom possible for everyone to be in the same room at the same time. And often that makes truly face-to-face communications inconvenient at best and outright impossible at worst. 

But that doesn’t mean there isn’t a strong “next-best” option. 

According to Forrester Research, 75 percent of employees say they’d rather watch a video than read an email or text. And that’s not just among Millennials or Gen Z new hires — when given a choice between text and video, Forbes reports that 3 in 5 senior executives will choose to watch rather than read. 

Today, corporate communications professionals are increasingly leveraging live and on-demand video to break through the noise and more effectively engage and inform employees. 

In this white paper, we’ll take a look at how video is helping solve today’s toughest corporate communications challenges, show you 12 ways you can use video to enhance your corporate communications, and compare the types of tools businesses are using for engaging and scalable video communications.

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