What’s at stake for companies that don’t embrace using video for training, communicating and knowledge sharing? Higher attrition rates, lower productivity—and watching that sharp young grad who just might have been CEO one day sign on elsewhere.
However, that dismal forecast doesn’t have to apply to your organization. Embracing video as a tool for communication and learning is as easy as adapting what works in the classroom to your conference rooms.
Not sure where to start? Here are three proven ways to bring academia’s most successful video-based learning concepts inside your company walls.
“Flipped classrooms” have revolutionized higher education. This twist on traditional teaching requires students to watch video lectures before class at their own pace, freeing class time for discussion and problem-solving.
Flipped meetings take this concept to the boardroom. Instead of convening a group to sit through an hour-long presentation just to figure out what the meeting is about, the flipped meeting requires the organizer to share their presentation with attendees ahead of time. Attendees can watch a video presentation and review materials beforehand, and walk into the meeting knowing what questions should be raised. This small change, advocated by innovative organizations like Amazon and LinkedIn, ensures that limited meeting time is used for high-value discussion and decision making.
Video adds value to flipped meetings. By recording their presentations with widely-available screen recording tools, meeting organizers can deliver pre-meeting information and context to attendees in a more engaging format. Organizers can also use video as a simple way to quickly record and share a post-meeting summary with action items and next steps.
Just as universities record lectures for students to review on their own time, companies can use video to make training available to employees when and where they need it. This need not be a complicated endeavor — at most organizations, this can be as simple as using the webcams or camcorders your teams already have on hand to record existing presentations or in-class training already being delivered.
For how easily it can be done, recording and sharing your training sessions can be surprisingly valuable to your bottom line. IBM uses video to scale their new employee orientation, job-specific training, annual compliance, and leadership training to employees worldwide. After deploying a video learning program for managers, the company found that participants learned 5x more material at 1/3 the cost of instructor-led training.
Watch an example compliance training video below:
Students in today’s graduate and professional programs often record video assignments to demonstrate comprehension and share best practices with classmates. MBA candidates record business pitches, nursing students capture patient interactions, and law students record mock trials.
As these students enter the workplace, they can continue capturing and sharing their knowledge through the use of social learning tools. Enterprise video platforms provide the foundation for social learning, with software and mobile apps that enable employees to record insights and ideas right from their smartphones and laptops, and instantly share them with co-workers in a secure video library.
As more and more organizations emphasize social learning, the value of capturing and sharing an organization’s internal knowledge continues to show. Today organizations use video to foster knowledge sharing among personnel around the world, allowing organizations to deliver more and more detailed training on virtually any subject without adding staff.
Watch an exmaple social learning video below:
In our free white paper, Motivating Millennials: How to Use Video to Help the Next Generation of Employees Succeed, you’ll learn how your organization can support video to help the largest generation of employees in your workforce succeed, including: