With increasing numbers of ‘Millennials’ entering the workforce, L&D teams across the world are working hard to adapt to the training and development needs of a cohort brought up in the digital age. As Millennials’ expectations have been shaped by the unprecedented expansion of technology into almost every aspect of life, so businesses have had to rethink their internal uses of technology so as to engage with these employees.
Recently we reflected on the ways in which video can help organizations onboard, train, and develop new graduate recruits. However, many organizations have struggled to keep pace, and numerous surveys of Millennials reveal recurring frustrations relating to their actual experiences with workplace technologies versus their expectations. Forbes reports that 43 percent of Millennials feel their companies don’t invest enough in new technology for productivity.
More recently, a post from the UK’s CIPD discussed research suggesting that Millennials felt their desire to work more collaboratively was being undermined by technological issues.
Interestingly, 33% of those surveyed cited a lack of video conferencing as the biggest inhibitor of collaboration. Perhaps, given Millennials’ immersion in video via university experiences of lecture capture, exposure to TED talks, YouTube tutorials, use of Vine, Vimeo et al, this is hardly surprising.
But of course, video is so much more than just video conferencing. And with a growing number of people starting to use video in a range of innovative and emergent ways, video offers organizations many ways to satisfy Millennials’ need for collaborative learning that stretch way beyond video conferencing.
Analyst firm Forrester Research has found Millennials tend to favor peer learning – often preferring to source information as needed from subject matter experts within their organization, rather than seek out traditional instructional content. Informality, collaboration and instant access to key points of knowledge characterize this style of learning.
With video, subject matter experts can share the insights instantly with anyone, in a highly engaging format that helps employees better comprehend information. These types of videos break down barriers of location and also hierarchy – both of which are important for Millennials who favour flatter management structures and the ability to connect no matter where a person is situated.
With an enterprise video platform like Panopto, it can be easy for everyone in an organization to create and share their knowledge, and store it in a fully searchable Video Content Management System. And our collaborative notes feature means that employees can trade ideas relating to the content they’ve just watched, turning each video into an active medium promoting discussion, learning, and collaboration.