Short of face-to-face conversations, video is the single most powerful way to share a message.

Which is why many businesses have put a toe into the shallow end of video – setting up video conferencing systems to enhance conversations.

Those companies that stop at video conferencing, however, are missing out.

Video isn’t a replacement for conversations – it’s a tool that can both completely overhaul and radically simplify almost all your communications.

So how can you tell if it’s time for your organization to really invest in enabling enterprise video?

Here Are 10 Signs To Look For


  1. You’re growing, and need to onboard quickly. A video-based welcome and onboarding series is a proven means to help new employees learn your culture while freeing your HR and training teams to tackle other challenges.
  2. You’ve got a ton of experienced people, and want to capture that institutional knowledge. Don’t let your strategic advantage hand in its two-week notice. Record your subject matter experts demonstrating how products, systems, and processes work, and make it available for anyone in your organization to search and view on-demand.
  3. You’re investing in events – that your people can’t always attend. Whether they’re training activities, executive presentations, thought leadership discussions, or anything else, if your event is valuable enough for your people to attend, it is valuable enough for you to record and make available on-demand for everyone.
  4. Your people keep asking for more executive communication. A common request at most organizations is transparency. Your people want to know what’s going on. And while regular emails, blog posts, and other activities help, there’s nothing more powerful (or easier to create!) than a 5-minute video of your CEO detailing next year’s plans.
  5. Your people are already creating videos and don’t know what to do with the files. Too many organizations fail to consider where to keep the video they’ve already started creating. The result is an unpleasant choice: tax the storage limits of your SharePoint solutions, or post internal videos to sites like YouTube. A better option is a video content management system (a video CMS) – which would provide scalability, security, and central access all in one easy place.
  6. Your teams don’t seem to know each other’s best practices. Especially for larger organizations set up in small stand-alone (ok, siloed) teams, it can be hard to know what other teams already know. Video makes “social learning” easy by making it simple both to record a best practice demonstration and to view it. A good video system even makes it easy to search video, so your people can find what they need even if they don’t know it already exists.
  7. Your people are spread across multiple buildings. One of the best ways to work within and across teams is simply to walk over for a quick chat. That’s more difficult when building walls must be crossed. Video presents a new opportunity: the “virtual” walkover. Your people can record their comments or ideas – even share a computer screen as well – and better get their messages across and keep work moving.
  8. Your people are spread across multiple continents. It is incredibly easy for teams separated by an ocean to begin operating independently – especially when communication is limited to email. Video helps connect international teams, giving everyone access to local events, giving a better view of local situations needs, and just putting faces to names.
  9. Your network bandwidth is already getting taxed. While video is a superior communications tool to the simple written word, it’s also quite a bit harder on your network – especially if it isn’t centrally managed. Too many organizations allow individual teams to find their own video solutions – an unscalable decision that creates internal competition for network bandwidth and slows everyone down.
  10. Your video conferencing doesn’t scale. Video conferencing is great for small conversations in real time. But what if you want to share that conference with a large group? Most video conferencing vendors limit available seats at 250 or 1000. A video content management system includes live streaming software to help you stream those conferences to thousands – even tens of thousands – more people.

Recognize any of these signs in your own organization? A video content management system might be just what you need. Give our video CMS a try free, and see all the new opportunities an investment in video will create for your company.

Published: November 26, 2018