Given the relative ubiquity of video conferencing solutions in the office today, it’s no surprise that, for many organizations, the first few use cases for video in the enterprise focus on communications.
Yet as video grows in your organization, and as video becomes ever more pervasive in the world around us, new and unique use cases that solve organizational challenges and create competitive differentiation will continue to arise — and those use cases will demand video support that runs the gamut from simple communications to remote location multi-stream recording in HD.
As Gartner Research notes, “Workers are discovering use cases for sharing social video, often delivered via an ‘enterprise YouTube’. Enterprise architects, training managers, corporate communications and public affairs officers can aggregate the best of these, suggest more, and launch broad projects to support them.”
An enterprise video platform allows you to capture content in a wide variety of ways — supporting your existing video conferencing solution and enabling a range of other scenarios, including:
Web- and video-conferencing tools open the door to interactive live video communication. But these tools, in their core functionality and their workflows, were not built to record video and presentations. WebEx and Adobe Connect, for example, each capture only audio without video, plus output from a single screen.
A video platform, however, is not limited to those functions and can allow you to capture:
With a modern video platform, you can record every detail of web conferences in HD–every slide, every whiteboard diagram, and every webcam video feed. Equally important, it integrates with a central content repository, making the recordings immediately available for editing, viewing and sharing on all major desktop, laptop and mobile operating systems.
Paired with a video conferencing tool, a video platform helps you record, share, and scale your presentations, pitches, meetings and more.
Corporate events and conferences serve several vital purposes. They offer a venue for the organization to present relevant information at scale, and for employees, partners, and customers to meet and share ideas as they learn about updates from the organization.
Organizational events however, must contend with two significant challenges:
Web conferencing tools aren’t built for live broadcasting or recording those live on-stage events. Technical limitations like audience size maximums, restrictions on the total number of video inputs, compatibility issues with cameras other than webcams, and other issues mean these tools simply aren’t able to support even relatively simple conferences or events.
Here too, a video platform can be a solution, providing the ability to easily record and share special events, as well as to live webcast video of your conference to thousands of virtual attendees around the world.
Many organizations have already proven there’s no event too big to capture and share with video. Siemens, for example, recorded a 3-day, 30+ session international conference — using only laptops, webcams, and its video platform.
Gartner agrees, and even offers a list of potential events organizations can supplement or replace with video:
Web conferencing solutions are built to enable real-time video communications, but they don’t provide content management features that help your organization drive real value from video after the live interaction wraps up.
A video platform supplements those tools to provide a means to not only capture video, but to centrally store, search, edit, share, view, and analyze that video content from any video source, on-demand.
A video platform can even help you make better use of the video you capture from your web conferencing tools. Many organizations already use the built-in recording capabilities in GoToMeeting, Lync, or Vidyo and have developed enormous libraries filled with those recorded conversations. A video platform can make managing all those videos easier, by programmatically ingesting the recordings into a centralized, searchable “YouTube for Business” using a simple API.
While every video platform is unique, you can expect a modern solution to bring you:
As Forrester Research notes, “As a general principle, if it’s worth saving, it’s worth finding.” This broad spectrum of video content management capabilities is what makes a video platform such a valuable part of your overall investment in video.
Find Out More
In our latest white paper, 8 Ways A Video Platform Can Help Your Video Conferencing Tools Do More, we’ll explore more about how organizations can leverage a video platform to make the most of their investments in video — and spotlight 8 valuable ways that businesses can use video conferencing and video platform tools together to drive real bottom line returns.