The 70:20:10 Model, The Forgetting Curve, and The Future of Customised Training at World of Learning 2014
Last week, Panopto attended the World of Learning Conference in Birmingham, UK. The event, now in its 22nd year, covers all aspects of Learning and Development and has a strong emphasis on using technology to enhance training delivery.
Over the course of two days, thousands of L&D professionals came together to share best practice and discuss the latest trends. Some of the burning themes up for debate were:
- The 70:20:10 model — which we’ll discuss below — and why businesses still invest so little in the 70:20 part of the equation!
- The ‘forgetting curve’ — which theorises the decline of memory retention over time — and why organisations need to consider the implications this has for formal event-based learning
- The need for agile, customised learning, specific to the needs and strategic imperatives of the organisation, as opposed to off the shelf e-Learning content.
There was also a strong emphasis on evaluating the impact of L&D initiatives – not just financial ROI, but the longer term effects of training programmes overall. Much of the conversation took place within the context of an ‘anytime, anywhere’ learning culture, where staff want resources available to them at the click of a button and accessible no matter what device they’re using.
Panopto’s contribution to the programme was a session exploring five compelling ways video can be used to enhance training, social learning and communications, and throughout the course of our presentation we touched on many of the key themes from the event.
We covered, for instance, how video is a great way of supporting all elements of the 70:20:10 model.
- On-the-job learning (representing the ‘70’) need not be a fleeting experience, but can be easily captured with a system like ours, allowing staff can refer back to recordings at a later date.
- Social learning (representing the ’20’) is also one of the key areas which can be enhanced by video, by, say, subject- matter experts recording important information on the fly and sharing with their peers.
- Finally, we are seeing an increasing number of organisations integrating video into their formal training programmes (representing the final ‘10’). They are doing this for a number of reasons, such as to improve engagement with their learners and offer more immersive training experiences. Many businesses also want to extend the shelf-life of their training programmes so that learners can always revise aspects of a course they might need to revisit.
This last point ties into the idea of the ‘forgetting curve’, an idea which foregrounds the simple truth that learners will only retain a small percentage of what they are taught.
The forgetting curve concept has been around since the 1880’s, but more recent studies have shown that retention of information declines rapidly after training takes place. WR Hambrecht + Co suggest that 30 minutes after staff finish a learning session, they will remember just 58% of the material covered. After a week, this drops to 35%. The need to have ready access to learning content for revision, then, is crucial if staff and their companies are to make the most out of training experiences. Here, too, video can play a vital role in allowing learners to re-engage with material they can’t fully remember.
Our talk also picked up on the idea of being able to create a range of different types of learning content via video, depending on the needs of the business. With video presentation software like Panopto, it is much easier to create the agile, customised learning content which many delegates were discussing. The ability to capture whatever learning content you want to record, wherever you are, with whatever recording devices you have to hand makes it possible to generate learning materials on the fly and address needs as they arise, rather than having to wait to develop for formal training content.
Of course, video is just one part of the learning and development professional’s toolkit. But with analysts like Gartner predicting that by 2016, large companies will stream more than 16 hours of video per worker, per month, it is quickly becoming a rather important part.