5 Critical Questions to Ask
Before You Choose a VCMS
Navigate budget constraints and evolving needs with the right video platform decision.
In today's challenging higher education landscape - where institutions face enrollment pressures, budget cuts, and the need to do more with less - choosing the right Video Content Management System (VCMS) isn't just about features. It's about making strategic investments that deliver measurable ROI while supporting current operations and future growth.
This practical session will guide you through five essential questions that cut through vendor marketing to focus on what truly matters: scalability without proportional cost increases, knowledge preservation as institutional memory fades, and turning training investments into lasting competitive advantages.
Whether you’re evaluating options for the first time or reassessing your current platform amid changing institutional priorities, this webinar provides a clear framework for making confident decisions that align with immediate budget realities and long-term strategic goals.
What You’ll Learn:
- The five most critical questions to ask when evaluating VCMS platforms in resource-constrained environments
- Assessing true total cost of ownership beyond licensing
- Capabilities to scale training and preserve knowledge without adding staff
- Future-ready tools like AI search and automated content creation for productivity
- Building stakeholder consensus around multi-use platforms
- Proving ROI and justifying investments to leadership
Why Attend?
Choosing a VCMS is more than a tech decision – it’s a strategic one. This webinar equips you with practical evaluation criteria to cut through vendor hype, reveal true total cost of ownership, and identify features that scale learning without scaling cost. You’ll gain the tools to preserve institutional knowledge, build stakeholder consensus, and demonstrate clear ROI – ensuring your video platform delivers immediate value and long-term impact.
Who Should Attend?
This webinar is essential for:
- Technology investors who must demonstrate a clear ROI.
- Higher Ed IT leaders managing tighter technology budgets
- Learning & Development professionals tasked with scaling training efficiently
- Academic technologists responsible for institution-wide video strategy
- Training managers who need to preserve and share expert knowledge
- Budget-conscious leaders evaluating video platforms for multiple use cases
Speakers:
Katie Watkins
IT Technical Director for Instructional and Event Operations at The Wharton School
Meet Katie Watkins, a powerhouse leader with over 12 years of experience transforming complex technical challenges into seamless experiences at The Wharton School. As IT Technical Director, she orchestrates world-class technology for high-profile events, including board meetings and graduations, while leading multiple specialized teams with championship-level performance. Katie’s ambitious drive to “effect meaningful change” has revolutionized how The Wharton School approaches educational technology and event execution. Her unique perspective as a hands-on technical expert and visionary team builder allows her to deliver excellence under pressure in fast-paced, high-stakes environments. She doesn’t just manage technology, she makes it disappear, creating flawless experiences that enable content and connections to shine. Ready to learn from a leader who transforms technology into experiences that matter? Katie is here to share the winning strategies that drive success at the highest levels of academic excellence.
Brandon Arentson
Sr Director Intelligent Automation and Data Analytics Services
Brandon Arentson is a seasoned technology leader at Cox Enterprises who drives AI-powered solutions and video content management strategies across the company’s geographically distributed workforce. As Sr. Director of Intelligent Automation and Data Analytics, he has championed Panopto and other video platforms to deliver scalable training experiences to diverse audiences, from field technicians and safety personnel to corporate staff across Cox’s telecommunications, automotive, and media operations. Brandon specializes in leveraging video content management systems to capture institutional knowledge, create searchable transcript libraries from extensive training materials and safety content, and preserve expert insights in accessible formats that can be quickly deployed across different geographies and business units.
