Amplify Your Channel Marketing Strategy with Video
Deliver product training, competitive intelligence, and sales resources through searchable video. Partners find what they need instantly instead of digging through email chains or waiting for the next training call. Better tools mean better results.
13,000,000
users
Put Video at the Center of Your
Channel Marketing Strategy
Create Product Demos, Training Videos, and Sales Enablement Content for Partners
Record product demonstrations, pitch training, and objection handling walkthroughs once. Share them across your entire partner network. Partners access current sales content whenever they need it instead of waiting for the next quarterly training call.
Build an informed and productive channel marketing network.
Share Market Insights, Competitive Intelligence, and Sales Best Practices Through Video
Capture your top performers explaining what’s working in the field. Record competitive analysis and market updates. Partners search your library to find specific competitive positioning or industry trends relevant to their deals.
With Panopto Connect, you can deliver custom, branded video portals to securely share essential product information with your channel partners. This enables you to cut through the noise, engage your partners more effectively, and drive sales with clarity and confidence.
Empower Your Channel Partners with Video-Based Marketing Tools
Provide On-Demand Training, Product Updates, and Marketing Assets in One Platform
Everything partners need lives in one searchable video library. New product features, updated messaging, and marketing campaigns are organized by topic. No more hunting through email attachments for the latest sales deck walkthrough.
Create a Channel Marketing Strategy That Simplifies Partner Sales Success
Streamline Onboarding, Certification Programs, and Sales Process Training
New partners complete onboarding at their own pace with recorded training modules. Track certification progress and completion rates. Partners get certified faster without coordinating live training schedules across time zones.
Build Multiple Partner Portals for Diverse Channel Marketing Audiences
Customize Content Access by Partner Tier, Region, or Product Specialization
Gold partners see advanced product training that bronze partners don’t. Regional partners only access content relevant to their market. Control what each partner tier can view based on their relationship level and focus area.
Learn more in our webinar “Build Lifelong Learning Relationships with Personalized Video”:
Need to Communicate Quickly Across Your Channel Marketing Network? No Problem.
Send Instant Video Messages, Policy Updates, and Market Alerts to All Partners Simultaneously
Record an urgent competitive update or policy change once. All partners get notified immediately. They watch when it fits their schedule instead of trying to coordinate a live call across multiple time zones.
Pushing new video content to your channel partners can be as easy as dropping a new video into a designated folder in your Panopto video library.
Provide Marketing Agility for Your Dynamic Channel Marketing Strategy
Rapidly Deploy New Product Launches and Campaign Updates Across Your Entire Partner Network
Mobile-friendly for Agents on the Go
Launch a new product line with video training distributed to hundreds of partners overnight. Update campaign messaging across your network in hours, not weeks. Partners stay current without waiting for regional training sessions.
Read more about video for internal communications.
Frequently Asked Questions
How do we track which partners are watching our training content?
Panopto’s analytics show exactly which partners watched which videos and completion rates. Export reports by partner organization, region, or tier. Identify partners who need follow-up or aren’t accessing critical training.
Can we prevent partners from downloading or sharing videos externally?
Yes. Disable download options and restrict sharing permissions. Control whether partners can share content outside their organization. Watermark videos with partner information for additional security.
What happens when we update product features or messaging?
Replace outdated videos with new versions in the same location. Partners automatically see the current content. Archive old versions for reference or remove them completely to avoid confusion.
Do partners need separate login credentials for our video portal?
Integrate with your existing partner portal SSO. Partners use the same credentials they already have. No additional password management needed.
Can we support partners in different languages?
Automated captions can be translated into multiple languages. Create separate folders with localized content for different regions. Partners access training in their preferred language.
How quickly can we distribute urgent updates across our partner network?
Record and publish videos in minutes. Partners receive notifications immediately. They can watch a five-minute update faster than reading a long email or waiting for a scheduled call.