Today’s insurance companies are in a tough spot.
A rash of catastrophe incidents seemingly every year so far in the new millennium has forced carriers to revise CAT savings budgets upwards, putting new pressure on cost management.
For property and casualty carriers, the e-commerce success of a number of direct writers upended the traditional independent and captive agent channels alike.
Meanwhile, health insurance organizations in the US have been tasked with responding to the new business climate created by the Affordable Care Act — and the ongoing legal battle around its regulations.
The agency channel as a demographic continues to age — making continuity a concern and rapidly reshaping the face of the insurance agency business.
And all that is on top of an already exceptionally complex, often arcane system of regulatory bodies, legal precedent, and governmental oversight.
Costs rising. Workforce aging. Brands muddled by political red tape. In the face of all that, insurance carriers need a tool they can use to gain an edge — to create an advantage in a market designed to make it hard to set one’s self apart.
And for a growing number of insurers, video is that tool. In this white paper we’ll take a deeper look into some of today’s most common video strategies that insurance carriers are leveraging to scale training and communications, preserve the knowledge of retiring experts, and better engage both their customers and their channel partners in order to create a stronger competitive advantage. Download your copy now!