SEATTLE, July 18, 2019 – Learning is by far the number one reason that people watch online videos. According to a recent Pew Research Center study, 51 percent of YouTube users say that the site is very important to figuring out how to do things they haven’t done before. By contrast, only 28 percent of respondents said that the site was important for just passing the time for entertainment. And according to YouTube’s own data, 86% of viewers regularly tune in to learn something new.
Yet, as important as video-based learning has become in the consumer, business, and education markets, online video players have largely remained stagnant over the years. Nearly every online video playback experience consists of a box embedded on a web page with basic controls for volume, rewind, fast-forward, caption display, and sometimes playback speed.
The traditional “box on a page” video player isn’t optimized for viewer engagement and active learning.
Panopto has taken a different approach, building a unique video player optimized for online learning. And today, we’re announcing new playback capabilities for mobile devices.
On the desktop, our HTML5-based video player is already optimized for interactivity and active learning:
Panopto’s interactive player provides an immersive experience for online video learning.
But how does all this translate to mobile devices? According to Cisco’s Visual Networking Index report, video already accounts for more than half of all mobile data traffic, and between 2017 and 2022, mobile online video is expected to grow 9-fold. Given this growth, there needs to be a mobile playback experience for online learning videos that doesn’t sacrifice interactive functionality on smaller form factors.
So today we’re releasing a new video player for our mobile apps and embedded online playback. The player sets a new standard for interactive video on smartphones, tablets, and when watching recordings embedded in learning management systems and other web pages.
While watching videos on their phone, viewers can easily navigate with a built-in table of contents, search inside the video for any word spoken or shown, take time-stamped notes for future reference, leave a public comment on the video, and take quizzes. Of course, traditional playback functionality is still included, including rewind and fast-forward, volume control, closed caption display, and playback speed control. The interactive features are accessible in both portrait and landscape orientation.
The interactive mobile player simplifies navigation with a table of contents, improves productivity with inside-video search, and helps improve retention with time-stamped bookmarks.
For your viewers, the new player provides a no-compromises video learning experience on mobile devices. And for your organization, the new player stands to increase video engagement, which ultimately leads to greater return on your video learning investment.
Starting today, Panopto customers will automatically see the new player in mobile apps and embedded videos. The player is included with the Panopto subscription at no additional cost.
Panopto is how professionals share knowledge. Since 2007, the company has been a pioneer in video capture software, video content management systems, and inside-video search technology. Today, Panopto’s video platform is the largest repository of expert learning videos in the world. Headquartered in Seattle, with offices in Pittsburgh, London, Hong Kong, and Sydney, Panopto has received industry recognition for its innovation, rapid growth, and company culture. For more information, visit www.panopto.com.