68% of Students prefer on-demand: Are you delivering?
Among other factors, students are making enrollment decisions based on access to video.
According to recent research, 68% of students prefer enrolling in courses that offer on-demand lectures, yet only one in three say their institutions actually make those recordings available.
This gap reveals a growing disconnect between what students expect and what universities deliver.
Students are choosing schools based on flexibility. Not rankings. Not glossy brochures. They want control over how they learn. Pause a lecture. Rewatch it later. Catch up at midnight without asking for notes. If a university cannot offer that, another one will.
That gap between expectation and reality is growing. Quietly, but fast.
The strange part is, this is not about motivation. Most faculty are not against change. They want to teach. What they do not want is to mess with settings, troubleshoot files, or manage six platforms at once. But that is what often happens. Lecture recording sits in one system. The learning portal sits in another. Nothing works together smoothly.
Some of the slowdown is cultural. Tired of constant updates, new tools, and unfamiliar workflows. The learning curve gets steeper every year, and trust wears thin.
But not everywhere.
Some schools are closing this gap. They are using simpler tools that blend seamlessly into the teaching process, rather than interrupting it. They are not asking instructors to become video experts. They are giving them support that makes the video feel effortless. Just press record, teach, and share.
These schools are meeting the needs of their students, who no longer treat video access like a bonus. They expect it, just as they expect fast internet or a functioning library.
When teachers get what they need, they create more. Students stay connected. And the whole system moves forward without dragging anyone behind. In other words: On-demand learning has become a necessity.
The tools exist. The need is clear. What matters now is the will to act.
