Comunicaciones

6 formas en que los profesionales sanitarios utilizan el vídeo para la formación y la comunicación

Diciembre 18, 2024

En los últimos años, el vídeo se ha convertido en una herramienta de comunicación esencial para los empleados de hospitales, clínicas, facultades de medicina y otras oficinas del sector sanitario para enseñar, formar y comunicar.

Es fácil ver por qué. La rápida adopción de los servicios de telesalud por vídeo refleja por sí sola la creciente comodidad de médicos y pacientes con el uso del vídeo en la asistencia sanitaria moderna. De hecho, según la American Medical Association , el 74% de los médicos trabajan en consultas que ofrecen servicios de telesalud.

Y algunos podrían afirmar que, en lo que respecta al vídeo, el sector sanitario no ha hecho más que empezar. En un campo que rivaliza con cualquier otro en cuanto a jerga, la sanidad también debe enfrentarse a una materia que está literalmente escondida en su interior. Incluso en las mejores circunstancias, es posible que los profesionales médicos malinterpreten la documentación y las buenas prácticas basadas en texto. Estas dificultades no hacen sino aumentar a medida que médicos, auxiliares, personal administrativo y otros profesionales se ven presionados para compartir más conocimientos con mayor rapidez, y hacerlo potencialmente con públicos que pueden no compartir su lengua materna.

En un mundo así, el vídeo ha supuesto un alivio bienvenido: una herramienta sencilla que puede mostrar rápidamente más detalles de los que jamás podrían describirse en texto, y que puede compartirse y revisarse fácilmente en cualquier momento y lugar en que se necesite.

Utilizar el vídeo para la formación y la comunicación en el sector sanitario

1. Transformar el entorno de aprendizaje sanitario

Healthcare video training helps keep physicians and staff up-to-date with the latest information, methods, and practices. More than 66% of physicians use online videos to stay abreast of the latest clinical information, spending an average of 11 hours per week on professional training and development. With Panopto, you can easily record courses for eLearning, patient simulations, healthcare compliance training videos and more, and automatically store them in centralized, searchable video library. The result is a continuing education program for healthcare workers that is both convenient and cost-effective.

Vea a continuación un vídeo de formación de ejemplo:

2. Racionalizar las comunicaciones corporativas e internas

Every organization relies on effective communications with its employees, board and staff. But this can be a challenge in healthcare, where employees aren’t necessarily seated in front of their email inbox all day. Video provides the most powerful medium for corporate communication – it can be live streamed or distributed on demand to thousands of employees around the world, it helps improve understanding and retention of key messages, and its success can be measured through analytics. With Panopto, you get an all-in-one platform for live streaming webcasts and town hall meetings, recording and sharing information from Human Resources, and providing a secure “Corporate YouTube” where employees and stakeholders can stay informed.

3. Mejorar la educación de los pacientes con vídeos a la carta

Video can act as a powerful supplement to your patient education efforts, providing guidance on disease prevention, medical procedures, and chronic condition management. Video has also been shown to promote active patient participation in treatment decisions while saving physicians time associated with individual counseling. Panopto’s video platform enables you to record high-quality patient education videos using any video capture device, from webcams to professional video cameras, and host those recordings for in-facility streaming or on your public website.

Vea a continuación un ejemplo de vídeo educativo para pacientes:

4. Transmitir actos públicos, presentaciones y anuncios

As public entities and integral parts of local communities, most hospitals, clinics, medical schools, and other healthcare providers have a vested interest in sharing some of their latest intelligence, news, and insights with the outside world. Whether webcasting the opening of a state-of-the-art facility, promoting new hospital treatments and programs, or publicizing the results of recent research, Panopto provides the most flexible and cost-effective live broadcasting solution for healthcare providers. Using Panopto’s on-premises or cloud-hosted solution, you can live stream press conferences, presentations, and events securely to specific audiences, or across the Internet to thousands of simultaneous viewers around the world.

5. Conservar y compartir los conocimientos médicos

All organizations rely on employees to share institutional knowledge, although perhaps none more so than in healthcare. Whether it’s physicians showing in detail exactly how to work through an assessment or diagnosis, an administrator sharing the right way to enter data into the institution’s records systems, or virtually anything else, healthcare organizations need to ensure that they’ve tapped into the full expertise of their teams. Panopto helps to make social learning easy, with flexible tools that make recording easy in virtually any environment, and then automatically upload, store, index, and make those videos accessible for every other member of the team to find, whenever and wherever they’re needed.

Vea un ejemplo de simulación de evaluación de pacientes:

6. Mantener una biblioteca central y segura de recursos de formación en vídeo

As organizations increasingly use video, they naturally build a comprehensive video library over time. Panopto is the only video platform that integrates best-of-breed recording and webcasting with a secure video library. All of your Panopto recordings and live webcasts are automatically uploaded into the library and converted for optimal viewing on any computer, tablet, or smartphone. Pre-recorded videos can also be uploaded and converted for playback on any device.

And as the video library grows, Panopto provides a unique video search engine that makes finding information inside your videos as easy as searching for content within email and documents. Simply enter a phrase like bloodborne pathogens into Panopto’s video search engine – you’ll find every relevant recording in your collection and be able to fast-forward to each point in your videos where the term is mentioned (click here to try the search yourself).