Share Knowledge More Effectively: 4 ways to use video for corporate communications

As organizations grow and mature, often one of the greatest challenges they face isn’t competition — it’s simple communication. This problem has only grown larger as remote offices increasingly dot the globe and sales take place online 24/7/365.

Too many organizations rely on text-heavy documents, recaps, summaries, and emails to share ideas and keep each other up to date. Not only does all that take a great deal of time and effort to create, as many managers can attest, it’s seldom read.

A better option? Use on-demand video for corporate communications.

Video can help you and your team quickly capture ideas, share best practices, and even supplement emails — just click record and go.

Social learning. Formal and informal “ask-the-expert” conversations are the most essential way for employees to learn from one another, transfer institutional knowledge, and build your competitive advantage. There’s only one problem with social learning at most organizations today: it doesn’t work unless your expert is there to answer the questions — unless of course, you record it.

Video for Corporate Communications Fact image - Panopto Video CMSWith searchable social learning video, every member of your team can quickly record and share ideas, demos, reviews, recaps, and more, right from their laptops, tablets or smartphones. Team members can take advantage of each other’s insider expertise, picking up valuable pointers and learning new tactics anytime, anywhere—even when separated by thousands of miles or well after your subject matter expert has moved on to a new role.

Internal communication. Every year employees ask for more insight into the inner workings of their organizations. But email newsletters just aren’t getting the job done. According to Forrester Research, employees are 75 percent more likely to watch a video than to read documents, emails or web articles.

Ask your executives and communications teams to record video messages that the sales team can view on demand, or webcast live. Video can help make these news announcements more engaging and shareable — and much easier for your busy sales team to take in.

Record presentations and share team meetings. With your sales team spread across the country or around the globe, face-to-face meetings are often an impossibility. And that’s a real problem, because most organizations still rely on meetings for updates, decisions, brainstorms, and more.

When face-to-face communications aren’t possible—and sometimes even when they are—recorded meetings can be an invaluable addition. Add more life to your next WebEx or Skype call by recording it and storing the video in your organization’s video library so it can be searched and reviewed by remote team members.

Modern video platforms can help you record multiple video streams to capture more than one presenter, as well as presentation slides, whiteboard notes, computer screens, and almost anything else — so your team is always in the loop.

Replace email with short, personal videos. Too often businesses rely on email or instant messages to share detailed messages. Document reviews, status updates, meeting summaries—while easily shared in a three-minute video or face-to-face chat — often take forty-five minutes and six paragraphs to transfer to the written form.

When distance or timing make remote communication preferable to face-to-face conversations, video provides a stand-in that’s often faster and more engaging, with dramatically reduced potential for misunderstanding due to missed nonverbal cues.

Today’s modern video platforms make it easy to record a quick video and share it by email with one or many recipients. For sales teams in many organizations, it’s now faster to share a message by simply clicking “record” and speaking into a webcam. Better still, adding the human element of video typically makes the message even easier for the viewer to comprehend.

Forward-looking organizations are already making video a part of almost every aspect of training and communications.

Find out more!
See how Panopto can help your organization share knowledge, ideas, and expertise more effectively. Contact our team for a free trial of Panopto today.

Published: June 01, 2016

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