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Tips For Using Video To Improve Corporate Communications

As organizations grow and mature, often one of the greatest challenges they face isn’t competition — it’s simple communication. This problem has only grown larger as remote offices increasingly dot the globe and sales take place online 24/7/365.

Too many organizations rely on text-heavy documents, recaps, summaries, and emails to share ideas and keep each other up to date. Not only does all that take a great deal of time and effort to create, as many managers can attest, but it’s also seldom read.

A better option? Use on-demand video for corporate communications.

Video can help you and your team quickly capture ideas, share best practices, and even supplement emails — just click record and go.

4 Ways To Use Video For Corporate Communications

1. Break Down Barriers To Social Learning With Video

Informal “ask-the-expert” conversations — often referred to as social learning — are the most effective ways for employees to learn from one another, transfer institutional knowledge, and build your competitive advantage. There’s only one problem with social learning at most organizations today: it doesn’t work unless your expert is there to answer the questions — unless of course, you record it.

Ways Businesses Are Using Video For Corporate CommsWith searchable social learning video, every member of your team can quickly record and share ideas, demos, reviews, recaps, and more, right from their laptops, tablets or smartphones. Team members can take advantage of each other’s insider expertise, picking up valuable pointers and learning new tactics anytime, anywhere—even when separated by thousands of miles or well after your subject matter expert has moved on to a new role.

Related Reading: How To Help Remote Teams Share Knowledge Effectively


2. Engage Employees With Videos For Internal Communication

Every year employees ask for more insight into the inner workings of their organizations. But email newsletters just aren’t getting the job done. According to Forrester Research, employees are 75 percent more likely to watch a video than to read documents, emails or web articles.

Ask your executives and internal communications teams to record video messages that the sales team can view on demand, or webcast live. Video can help make these news announcements more engaging and shareable — and much easier for your busy sales team to take in.

3. Share Team Meetings and Record Presentations

With your sales team spread across the country or around the globe, face-to-face meetings are often an impossibility. And that’s a real problem because most organizations still rely on meetings for updates, decisions, brainstorms, and more.

When face-to-face communications aren’t possible—and sometimes even when they are—recording meetings can be an invaluable practice. Add more life to your next WebEx or Skype call by recording it and storing the video in your organization’s video library so it can be searched and reviewed by remote team members.

Modern video platforms can help you record multiple video streams to capture more than one presenter, as well as presentation slides, whiteboard notes, computer screens, and almost anything else — so your team is always in the loop. Video presentations that show multiple media streams make it much easier for workers to learn compared to PowerPoint slides with a voiceover.

4. Replace Email With Short, Personal Videos

Too often businesses rely on email or instant messages to share detailed messages. Document reviews, status updates, meeting summaries—while easily shared in a three-minute video or face-to-face chat — often take forty-five minutes and six paragraphs to transfer to the written form.

When distance or timing make remote communication preferable to face-to-face conversations, video provides a stand-in that’s often faster and more engaging, with dramatically reduced potential for misunderstanding due to missed nonverbal cues.

Today’s modern video platforms make it easy to record a quick video and share it by email with one or many recipients. For sales teams in many organizations, it’s now faster to share a message by simply clicking “record” and speaking into a webcam. Better still, adding the human element of video typically makes the message even easier for the viewer to comprehend.

Forward-looking organizations are already making video a part of almost every aspect of training and communications.

Get More From Your Video Communications Strategies

12 Ways Businesses Are Using Video For Corporate CommunicationsToday, corporate communications professionals are increasingly leveraging live and on-demand video to break through the noise and more effectively engage and inform employees. But to maximize your investment, you’ll need the right video tools.

In our latest white paper we dive deeper into how technology is changing video-based corporate communications strategies and what tools give you the most flexibility and agility when it comes to cost-effective video production.

Download the white paper >>