Students already rely on video to learn, and new global research from Panopto and Hanover Research confirms it delivers measurable results. That same research points to a new opportunity: curated AI can help students get even more out of the video at the center of their coursework.
Based on a survey of 760 higher education students across the US, EMEA, and APAC, this report uncovers why the content students need is still hard to locate and use effectively, why many don’t trust the AI tools they turn to, and how course-grounded, integrated AI resolves both issues at once.
Inside the report, you’ll find:
Video already proves its value
Seventy-seven percent of students say video-based learning saves them an hour or more of study time each week, 69% report a grade improvement of six points or higher, and 98% report some measurable benefit. The next opportunity is helping students find what they need inside that video even faster.
Students are already turning to AI
Ninety-one percent of students use AI in some form to study, most several times a week or more. But trust hasn’t caught up with adoption: 56% of students who avoid AI cite distrust in its accuracy, and 35% of students who use it worry about being accused of academic dishonesty just for using it.
Together, video and AI make a stronger study tool
Eighty-four percent of students with AI built directly into their video platform rate it very or extremely valuable, and 83% specifically value auto-generated quizzes and flashcards from course content. Grounded in what was actually taught, integrated AI turns years of course video into something students can search and learn from directly.