Customer experience has quickly become a central focus in nearly every organization, and it’s easy to see why: the latest research indicates it’s 7 times more expensive to acquire a new customer than it is to keep a current one.
As organizations look to enhance their customers’ buying journeys, video has become a natural extension of experience management. Today, businesses use Panopto to create reusable post-purchase “thank you” videos, simple new user onboarding recordings to ensure a great first-time experience with the product, “tips & tricks” recordings that help customers become experts, thought leadership-focused video blogs, and all kinds of renewal messages and promotions to help bolster brand affinity, limit churn, and encourage smart upsells.
90 percent of communication is nonverbal. People remember 20 percent of what they hear and 30 percent of what they see, but 70 percent of what they see and hear. Limiting your customer-facing communications to calls, emails, and slides takes away your best presentation tool: your people.
Panopto makes it easy for your reps to record custom video segments and switch them in and out of your customer presentations, helping your team make more personalized, engaging outreach. And with Panopto’s video analytics dashboard, your team will also get valuable insights into how customers are interacting with your videos.
You’ve established brand principles. Mapped buyer journeys. Optimized editorial calendars. Invested in UI. But what about simply and clearly explaining what your products actually do?
When it’s available, 3 in 5 people will watch a video before they’ll read even one word of supporting text. And that translates into revenue: 85% of people are more likely to buy a product if they saw an explainer video first. Video makes your messages easier to consume, easier to remember, and easier to pass along — with Panopto, you can tap into that power with quick explainers, feature FAQs, and end-to-end demos that help engage, inform, and motivate customers.
What’s more, recording and sharing on-demand video messages with prospects and customers enables reps to make the perfect presentation every time (even if they need a few takes or a couple of edits to get there).
“With Panopto, video has become an invaluable part of our customer communications strategy. Whenever we introduce a new product or feature, our developers record a quick video demo. We use those videos to train our customer support and sales teams on the new additions, so that they can then effectively communicate them to our end users.”Manager, Employee Development, Business Software Company
Give customers the answers they need when they need them, even after-hours, without engaging your valuable people resources. With Panopto you can create a secure and searchable library of how-to videos that answer the most common questions people have about your product or service. Customers can search the content inside of your videos, then jump to the exact moment the topic is covered in a video explainer to get a detailed answer to their question.
Panopto’s Smart Search enables customers to find any word spoken or shown inside your videos in seconds with a simple keyword search. They can access your secure library and search from anywhere on their laptops or mobile devices and view recordings with just a click, no special software or downloads required.
You’ve been pressing other video tools into service for years. Dealing with attendance caps on web conferencing and webinar tools. Hosting recordings on a YouTube channel. Live streaming events with a Twitter app. Wouldn’t it be nice to finally have a video toolbox designed for professionals?
Panopto puts you in control. Webcast events, training sessions and virtually anything else in HD over the internet with no attendance limits. Host live and on-demand video securely in your own video library. And do it all right from your laptop, anytime and anywhere.
Never leave your customer support teams stuck decoding another rep’s call notes ever again. With Panopto, you can record your customer meetings in full, making it easy to capture the kind of complete, comprehensive information that helps build better customer relationships.
Panopto works with your existing video conferencing systems, enabling you to automatically record every conversation and make it securely searchable and shareable for other members of your team. You can even import Panopto videos into your CRM for quick access.
Recording your customer calls and meetings with Panopto also helps coaches and managers use real customer interactions to identify teachable moments, so they can actively work with reps to foster the best possible customer experience.
15 ideas for how your organization should be using live video for communications, training, sales, marketing, and customer engagement.
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